Customer Insights Manager

Location: Milnrow

The Customer Insights Manager will be a key collaborator within Footasylum, reporting to the Head of Marketing and working cross‑functionally with teams including Buying, Design Centre, and other business units. This role will focus on gathering, analysing, and synthesising customer data from multiple sources to inform brand messaging, campaign strategies, audience targeting, trend analysis and product development. The successful candidate will champion data‑driven decision‑making, translating complex insights into clear, actionable recommendations that empower stakeholders to make informed, customer‑focused decisions.

Customer

Insights and Data Analysis

• Collect and integrate data from multiple sources, including customer behaviour, sales data, market trends, social media and feedback channels, to build a comprehensive understanding of Footasylum’s customers.
• Conduct in‑depth analysis to identify customer preferences, behaviours and trends, providing actionable insights to shape marketing campaigns, audience targeting and brand messaging.
• Collaborate with the Buying team to analyse purchasing patterns and forecast trends, informing stock selection and inventory strategies.
• Partner with the Design Centre to provide customer‑driven insights that inspire innovative product ideas and designs.

Cross‑Functional Collaboration

• Act as a bridge between Marketing, Buying, Design Centre and other departments, fostering collaboration to align strategies with customer needs.
• Work closely with the Data team to ensure robust data collection, quality and governance processes, enabling accurate and reliable insights.
• Support the development of customer segmentation models to enhance targeting for marketing campaigns and personalised customer experiences.

Data‑Driven Decision‑Making

• Champion the adoption of data‑driven principles across the organisation, promoting a culture of informed decision‑making.
• Develop and present clear, compelling reports and visualisations that translate complex data into actionable insights for business stakeholders.
• Identify opportunities to leverage emerging technologies (e.g., AI, predictive analytics) to enhance customer insights and engagement strategies.

Campaign and Brand Strategy Support

• Analyse the role of social media marketing and influencer partnerships in shaping customer perceptions, brand affinity and sales performance.
• Provide insights into the effectiveness of influencer campaigns and social engagement strategies, highlighting opportunities to strengthen Footasylum’s presence across digital channels.
• Track emerging trends in influencer marketing to inform campaign design and brand collaborations.
• Collaborate with the Marketing team to shape brand messaging and campaign strategies based on customer insights, ensuring relevance and impact.
• Monitor campaign performance and customer feedback to provide real‑time recommendations for optimisation.
• Support the development of loyalty programmes and customer retention initiatives by identifying key drivers of customer satisfaction and engagement.

Stakeholder Engagement and Influence

• Communicate insights effectively to stakeholders at all levels, using storytelling and data visualisation to inspire action and drive strategic decisions.
• Empower stakeholders by providing tailored insights that align with their objectives, enabling more conscientious decisions about customer engagement and product development.
• Influence cross‑functional teams to adopt customer‑centric strategies, ensuring alignment with Footasylum’s brand vision and business goals.

Qualifications

• Proven experience in customer insights, market research or data analytics, ideally within retail, e‑commerce or a consumer‑facing industry.
• Demonstrated success in working cross‑functionally to translate data into actionable strategies for marketing, product development or customer engagement.
• Experience with trend analysis, customer segmentation or campaign optimisation is highly desirable.

Technical Expertise

• Proficiency in data analysis and visualisation tools (e.g., Tableau, Power BI, Google Analytics or similar).
• Strong understanding of customer data platforms, CRM systems and market research methodologies.
• Familiarity with statistical analysis and predictive modelling is a plus.

Communication and Influence

• Exceptional communication skills, with the ability to articulate complex data insights in a clear, compelling manner to non‑technical stakeholders.
• Strong influencing skills, with a track record of driving stakeholder buy‑in and fostering collaboration across teams.
• Ability to tell a story with data, making insights accessible and actionable for diverse audiences.

Personal Attributes

• Curious and analytical thinker with a passion for uncovering customer insights and driving business impact.
• Collaborative and adaptable, thriving in a fast‑paced, cross‑functional environment.
• Proactive and results‑oriented, with a focus on delivering measurable outcomes.

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