Legacy Partnership Manager

We’re excited to be launching a brand-new partnership between Age UK Leicester Shire & Rutland, Age UK Coventry & Warwickshire and Age UK Northamptonshire, working together to take our legacy programme to the next level.

We are growing our legacy income to secure the future of our vital services, ensuring more older people can benefit from the support they need and deserve.

All partners stand alongside older people in their communities, ensuring they have the support, respect, and opportunities to live fulfilling lives. Each year, thousands turn to us for practical help, guidance, companionship, and care.

Across our three partner organisations, we are passionate about ensuring no one feels alone as they age. From advice and day centres to community support and charity shops, our services are made possible by the dedication of our staff, volunteers, and supporters.

That’s where you come in.

About the role

We’re looking for a passionate and motivated Legacy Partnership Manager to lead the development and delivery of our legacy marketing and engagement programme.

You’ll work closely with colleagues across the three partner charities to grow awareness and understanding of legacy giving, build meaningful relationships with supporters, and help ensure a sustainable future for our services.

This is a fantastic opportunity to shape a new, collaborative legacy initiative that can make a real and lasting difference in the lives of older people across the region.

About you

You’ll be an excellent communicator and relationship builder, confident in engaging with a wide range of people, from long-term supporters and volunteers to legal professionals and community partners.

You’ll bring a proactive, strategic approach to your work, with the ability to manage multiple priorities and see projects through from concept to completion.

We’re looking for someone who can combine empathy and sensitivity with creativity and ambition.

Qualifications & Knowledge

· Understanding of legacy fundraising and individual giving principles

Knowledge of fundraising regulations and GDPR compliance in relation to donor communications

· Understanding of marketing, fundraising, or a related field

· Knowledge of the charity and voluntary sector

Experience

· Proven track record of delivering successful projects or campaigns

· Experience in donor stewardship and supporter engagement

· Experience developing and delivering multi-channel campaigns. You will need to be confident and highly experienced using social media and digital platforms to connect with audiences, tell powerful stories, and grow awareness of legacy giving in creative and authentic ways.

· Experience working with external partners, agencies, or suppliers

· Experience with in a charity environment is preferred but not essential

· Experience in developing annual plans or strategies to grow income

· Experience with in a legal setting is desired but not essential

Skills & Abilities

· Excellent written and verbal communication skills with the ability to convey messages with sensitivity and clarity

· Strong project management and organisational skills, with the ability to manage multiple priorities

· Analytical mindset with the ability to evaluate campaign performance and adapt tactics

· Confident using CRM systems, marketing platforms, and Microsoft Office

· Ability to work both independently and collaboratively as part of a team

· Strong interpersonal skills to build positive relationships with supporters, colleagues, and external partners

· Sound copywriting and proofreading skills

Other

· Travel to all three areas/locations, having your own vehicle with a full clean driving licence, along with the ability to gain business insurance, is essential

· Flexible approach to meet the needs of the project

· You will report on an operational day-to-day basis to the Corporate Partnership Manager

· You will also maintain a reporting line to the Chief Operating Officers, within Age UK Leicester Shire & Rutland, Age UK Coventry & Warwickshire & Age UK Northamptonshire.

Why join us?

• Be part of a trusted, local charity network making a real difference every day
• Play a key role in shaping the future of legacy fundraising…