Channel Enablement Manager

Reports To
: VP of Marketing
People Manager
:
No
FLSA Status
:
Exempt
Employment Type
:
Full-Time Salary
Work Arrangement
:
Hybrid

The Channel Enablement Manager owns the journey that turns a new account into a high-performing, self-sufficient Q-PAC channel partner. This role sits at the intersection of education, relationship-building, and program design, responsible for the structured onboarding experience that activates new accounts and the certification and training portfolio that scales their capability over time. Working across Sales, Marketing, Applications Engineering, and Customer Success, you ensure that every channel partner who enters the Q-PAC ecosystem has what they need to operate independently, represent our products accurately, and grow alongside the business.

The result is a channel partner that sells with confidence, installs with precision, and carries the Q-PAC name well into every project.

• Build and manage structured programs that onboard new accounts and re-engage existing ones, converting both into active, self-sufficient partners.
  • Design and operate structured cadences for both new-account onboarding and existing-account re-engagement, with defined milestones, tailored touchpoints, and clear success criteria.
  • Define the criteria that signal a channel partner is fully operational and ready for Account Management (AM) development and build the rollout plan to support it.
  • Develop and maintain the onboarding/re-engagement playbook, asset library, and communication frameworks that support a consistent, repeatable experience across all new and re-engaged accounts.
  • Coordinate cross-functional inputs from Sales, Applications Engineering, Customer Support, and Marketing to ensure all channel partners receive accurate, aligned support throughout onboarding and re-engagement.
• Own the education and certification portfolio that deepens channel partner capability and drives long-term channel growth.
  • Architect and manage Q-PAC's channel partner education portfolio, including the Q-PAC Pro certification program, recurring training events, multi-office training campaigns, and tooling adoption initiatives.
  • Design curricula and learning pathways across multiple partner tracks, reflecting different levels of product complexity and partner expertise.
  • Oversee the development of program content (e.g., modules, assessments, supporting materials, etc.) in partnership with Marketing, Applications Engineering, and internal SMEs.
  • Drive adoption of Q-PAC systems and workflows across the channel partner base, enabling channel partners to operate self-sufficiently rather than relying on internal teams.
  • Build education-led programs that deepen channel partner investment in our ecosystem, equipping any stakeholder in the project value chain to buy, specify, and champion our products.
• Equip Account Managers with the tools, playbooks, and training they need to serve a growing account base.
  • Develop account engagement playbooks, talk tracks, and structured resources that support confident AM execution across onboarding handoffs and channel partner development conversations.
  • Train Account Managers on program offerings and run regular enablement touchpoints to keep playbooks current as the program evolves.
• Maintain program visibility and use data to drive continuous improvement and re-engagement.
  • Define, track, and report on key program metrics including channel partner activation, training completion, quote activity, reorder trends, and overall account health.
  • Monitor channel partner engagement signals and deploy targeted re-engagement strategies for accounts that show signs of disengagement.
  • Serve as a feedback loop between the channel partner and internal teams, capturing and synthesizing channel partner insights to inform product, marketing, and sales decisions.

• Bachelor's degree in Marketing, Communications, Business, or related field OR equivalent experience.
• 5+ years of experience in a customer-facing role spanning two or more of the following:
  Sales enablement, Partner/Channel development, Training/Education program management, or Account management.
• Demonstrated ability to own full-lifecycle programs from design through execution and continuous improvement.
• Demonstrated ability to align and coordinate cross-functional execution across Sales, Marketing, and Operations teams.
• Demonstrated ability to deliver formal training and program education to channel partners, account teams, and internal…