Senior Marketing Analyst

Senior Marketing Analyst Performance Analytics & Insights | SW Marketing Position Summary

The Senior Marketing Analyst is a highly technical, hands-on role responsible for transforming complex data from multiple marketing and sales systems into actionable business insights. This individual serves as a critical resource within the Performance Analytics and Insights team, enabling data-driven decision-making across the SW Marketing organization through advanced analytics, robust data infrastructure, and executive-ready reporting. The role requires deep expertise across the full analytics stack, from raw data extraction and engineering through visualization and strategic insight delivery, combined with strong business acumen, in-depth knowledge of B2B marketing strategy, the marketing technology (martech) stack, Salesforce CRM, and end-to-end sales processes.

This role also provides hands-on support to marketing operations, ensuring the operational infrastructure that powers demand generation, lead management, and campaign execution is data-sound and performing as intended.

Essential Functions Analytics and Data Modeling

Design and maintain advanced analytical and predictive data models integrating data from Salesforce, Eloqua, Amplitude, Twilio Segment, and other marketing and sales platforms. Perform segmentation, attribution, cohort, and funnel analyses.

Marketing and Martech Expertise

Apply deep knowledge of B2B marketing strategy, the full martech stack (Eloqua, Amplitude, Twilio Segment, Twilio Engage, ABM platforms), Salesforce CRM data models, and end-to-end sales processes to ensure all analytical work is grounded in business context.

Marketing Operations Support

Provide analytical and technical support to marketing operations, including data quality audits, lead routing and scoring validation, campaign verification, Eloqua-to-Salesforce sync troubleshooting, and martech tool evaluation.

SQL, Python, and Alteryx

Write and optimize complex SQL against enterprise data warehouses (Snowflake, SDC). Develop Python scripts for data wrangling, automation, and statistical analysis. Build Alteryx workflows for data blending, cleansing, and repeatable data processes.

Business Process Architecture

Analyze, design, and architect end-to-end business processes spanning marketing, marketing operations, and sales. Document current-state and future-state process flows and ensure all processes are instrumented for analytics.

Business Intelligence and Dashboards

Design and maintain complex Power BI dashboards and Amplitude reports delivering KPI tracking, trend analysis, and strategic insights to marketing leadership and cross-functional stakeholders.

Insight Generation and Stakeholder Support

Translate analytical findings into clear narratives and recommendations. Serve as a subject-matter resource to team members and cross-functional partners, responding to ad hoc business questions with timely, accurate analysis.

Education and Experience

Bachelor's degree in Marketing Analytics, Data Science, Statistics, Computer Science, Business Analytics, or a related quantitative field required. An advanced degree (Master's or MBA) in a relevant discipline is strongly preferred. Minimum 15 years of progressive experience in marketing analytics, data engineering, business intelligence, and marketing operations, preferably in a B2B technology environment. Hands-on experience with Salesforce CRM, Eloqua, Alteryx, Twilio Segment, Power BI, Amplitude, SQL, and Python required.