Senior Director of Ticket Sales - Utah Royals

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Miller Family Office
Sandy, UT 84070, USA

• On-site
• URFC - Royals
• Full-Time

Utah Royals FC, Real Salt Lake, Real Monarchs, and the RSL Academy are united by a shared mission of winning together through development. We are committed to building world-class teams by investing in people—developing players, staff, and leaders through collaboration, growth, and a high-performance culture. If you’re passionate about sport and motivated to grow your career in a purpose-driven organization, we invite you to join us.

SUMMARY:

The Senior Director of Ticket Sales will provide strategic leadership and oversight of all ticket sales operations for Utah Royals FC, driving sustainable revenue growth, maximizing stadium attendance, and expanding the Club's fan base. This senior leadership position is responsible for developing and executing comprehensive ticket sales strategies across season memberships, premium seating, group sales, mini plans, and single‑match ticket sales while establishing a high-performance, results‑driven sales culture.

The ideal candidate is an accomplished sports sales executive with extensive experience leading successful ticket sales organizations, developing and executing revenue growth strategies, and building high‑performing teams. This individual will leverage industry expertise, market intelligence, and data‑driven decision‑making to identify new revenue opportunities, optimize ticket yield, strengthen customer retention, and position Utah Royals FC for long‑term commercial success.

RESPONSIBILITIES INCLUDE:

• Provide strategic leadership and oversight of all Utah Royals FC ticket sales operations, including season memberships, premium seating, group sales, mini plans, and single‑match ticket sales.
• Develop and execute short‑and long‑term ticket sales strategies aligned with the Club's financial objectives, attendance goals, and overall business priorities.
• Establish annual revenue budgets, sales forecasts, performance benchmarks, and key performance indicators (KPIs), ensuring accountability for achieving or exceeding established goals.
• Lead, develop, and mentor the Utah Royals FC ticket sales team, fostering a culture of accountability, professional development, collaboration, and consistent revenue performance.
• Evaluate and optimize sales organizational structure, staffing, processes, and resources to maximize productivity and operational effectiveness.
• Oversee ticket pricing strategies, inventory management, revenue optimization, and yield management initiatives to maximize average ticket price and overall ticket revenue.
• Analyze market trends, customer purchasing behaviors, competitive positioning, and sales performance to identify growth opportunities and inform strategic business decisions.
• Collaborate with executive leadership and cross‑functional departments, including Marketing, Digital, Communications, Partnerships, and Fan Experience, to develop integrated revenue‑generating initiatives.
• Establish and expand strategic relationships with corporate partners, community organizations, youth soccer programs, and other key market segments to drive new business development.
• Develop and implement comprehensive season ticket member acquisition, retention, and renewal strategies designed to increase customer lifetime value and long‑term fan loyalty.
• Oversee CRM utilization, ticketing technology, sales reporting, and pipeline management to…