Marketing & Business Development Manager– Regional Shopping Center

Marketing & Business Development Manager– Regional Shopping Center Job Summary

Marketing & Business Development Manager– Regional Shopping Center

The Marketing Manager is responsible for developing and implementing marketing programs for the retail center that are based on the center's strategic goals. The three main areas of focus are, Marketing for Leasing, Marketing for Sales and Marketing for Business Development.

• Collaborate with property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
• Ensure the properties’ annual marketing plan is directed at achieving owner’s objectives; focused on leasing, sales and revenue; utilizing the resources and tools available
• Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
• Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets are current, complete and accurate
• Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies and other vendors
• Review monthly sales reports to have a thorough knowledge of retailer sales track key retailers and category trends

• Manage Marketing Coordinator to define, track and achieve measurable goals established during budget strategy and strategic planning sessions
• Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities
• Have a thorough knowledge of the area market including all competitive properties, area and customer demographics and available media
• Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales and participation in marketplace
• Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
• Develop a strategic public relations and media plan
• Coordinate ongoing research (online, Scarborough, Alteryx) to support marketing and leasing efforts

• Strategically plans and executes center advertising and sales promotions
• Oversees media buys with MC with various media outlets to determine placement and content
• Oversees reports/analytics for reviews of sales promotion programs
• Oversees MC who will write copy, proofs materials and distributes as necessary
• Works with MC to recruit merchants to participate in planned center programs
• Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keep files up to date
• Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers

• Develops and cultivates relationships with store managers to maximize foot traffic, sales and exposure
• Develops and implements opportunities for Tenant cross promotions to improve sales
• Develops and maintains relationships with community groups

• In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and furthers the best interests of the company
• Uses center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to, center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MC
• Prepares Business Development section of AMR for ownership
• Oversees Marketing AMR.
• Oversees MC in all aspects of outreach to community partners in…