Media Planner-Buyer

Responsibilities

• Plans and buys implementation for TV, radio, print, out-of-home, direct mail, online display advertising paid search advertising, social media, and other innovative, cutting-edge media opportunities, strategic partnerships, and cross promotions
• Assists in the development and execution of traditional and digital/news media strategies and tactics, including paid and earned media
• Creates unique and innovative partnerships and/or cross-promotional campaigns between clients and media partners
• Tracks invoices, performs post-buy analyses/reporting, and provides monthly progress reports
• Works closely with the Advertising Specialist to coordinate marketing activities
• Interacts effectively with the public and Team Members; performs excellent customer service at all times
• Ushers as needed by management for events
• Maintains a consistent, regular attendance record

• High school diploma or GED required
• Minimum three to five years experience in media, marketing or public relations, with five years multimedia media planning and buying experience
• Experience with and/or knowledge of key media terminology (Broadcast: GRPs, TRPs, Reach, Frequency, Share, CPM, Dayparts; Digital: CPM, CPC, CPA, Impressions, CTR, Conversion, Conversion Rate)
• Experience with Google AdWords and other paid search ad platforms, Facebook Self-Service Advertising Platform, Linked In Ads, Twitter, etc.
• Knowledge of media research practices, media planning and buying, and earned media software such as STRATA SBMS and View, Vocus, Nielsen, Arbitron, Comscore, Analytics, Scarborough, and MRI
• Proficiency in Microsoft Word, Excel, Outlook and Power Point
• Ability to thrive in a fast-paced, high-volume environment and manage multiple projects across different time zones

• Bilingual in Spanish helpful
• Advertising agency experience and casino experience preferred

• medical, vision, 401K with employer match and immediate vesting, life insurance, meals, reduced workday hours, paid time off and more
• free and discounted meals in the Team Dining Room, paid time off, holidays gifts and raffles
• discounts for Costco memberships, the Monterey Bay Aquarium, Six Flags, Verizon Wireless and Chukchansi Park