Associate, Media Planning

Responsibilities

• Conduct research via media tools and resources to support the development of audience and landscape insights to inform strategies and tactics
• Gather information to be used in developing media communication plans, such as demographic profiles, media usage habits, and media costs
• Help with the preparation, development, and monitoring of media communication plans and presentations for assigned accounts
• Help maintain flowcharts, buying guidelines, testing plan and results analysis, budget summaries, plan delivery and competitive reports
• Run and maintain spending reports, and build baseline assessments of data
• Acquire understanding of the client's media planning process to help achieve communications planning goals
• Support Sr. Associate as back-up contact point for internal / external account and media staff about media plan implementation and maintenance topics
• Foster and maintain positive relationships through professional written and verbal communications

• Bachelor’s degree (communications, marketing, or advertising) or equivalent
• 0-2 years of relevant work experience
• Proficient with Microsoft Office applications
• Ability to learn server based software and tools; experience with any of the following a plus:
  Media Ocean, Nielsen, MRI, Scarborough, Media Radar, Double Click
• Detail oriented, with exceptional organizational and multi-tasking skills
• Strong verbal and written communication skills to effectively interact with internal teams and clients
• Strong math and analytical skills
• Strong interest in or familiarity with Media and Communications Planning