New Business Development Advisor

The New Business Development Advisor (Advisor, New Business Develmt) drives direct and indirect sales, channel partnership development, and go-to-market execution for Canon as it incubates and commercializes new solutions. This role owns end-to-end sales cycles with target accounts, recruits and enables channel and reseller partners to extend market reach, and gathers customer and market insight to inform product development.

This position is full time and is considered virtual. The office will be open 5 days a week; however you will not be required to report to the office unless there is a specific business need. Note that work schedules and office reporting requirements may change from time to time based on business needs.

• Identify & Prospect Target Accounts to validate market fit and generate early demand
• Own the direct selling process from initial discovery and solution positioning through negotiation and contract execution
• Recruit & Enable Channel Partners and identify, onboard, and train referral partners, resellers, or systems integrators
• Develop partner models including referral fees, revenue sharing, and co-marketing programs to align partner incentives
• Gather Customer and market insights to product
• Conduct customer discovery conversations and on-site visits; abstract customer needs into actionable input for product development and roadmap planning
• Represent Canon at inventory events, conferences, and partner events to build pipeline and market visibility
• Monitor competitive activity, emerging channels, and event opportunities relevant to the solutions portfolio
• Source and manage external SME consultants and manage their contributions to accelerate solution readiness for go-to-market