SEO​/SEM Specialist

Role: SEO/SEM Specialist, China International

Reports to:

VP Operations, Emerging Markets

Location:

China (flexible)

THE OPPORTUNITY

This is an opportunity to work with the leading Independent Marketing Intelligence Company. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employees' professional and personal development.

The role encompasses the ability to set up and successfully execute Search campaigns across multiple MiQ regions, including North America, LATAM, EMEA, MENAT, and APAC. As such, you would be involved in and supporting the growth of Chinese brands across the whole world. You will also play an active role in shaping the development & growth of this newly established MiQ SEM/SEO offering worldwide.

JOB RESPONSIBILITIES

• Develop, execute, and optimize comprehensive SEO/SEM strategies that align with the business and brand’s goals, ensuring improved website rankings and higher visibility in organic search results.
• Manage and implement on-page, off-page, and technical SEO.
• Conduct detailed keyword research and analysis to identify opportunities and inform content strategies, ensure content copy optimization, and achieve competitive positioning.
• Monitor, analyze and report on campaign performance success (or issues – with action plan), covering key metrics and KPIs, such as website traffic, rankings, click-through rates, conversions, and return on ad spend (ROAS), complete with data and insights presentation and actionable plans.
• Thorough and issue-free floodlight tracking & other set-up carried out in CM360.
• End-to-end campaign ownership and performance monitoring – including & especially campaign set-up & optimization.
• Use insights to build client rapport to up-sell and earn incremental opportunity.
• Deliver on-target margin whilst retaining & growing client spends.
• Balance portfolio growth objectives with margin/profitability objectives across a variety of campaign types.
• Grow campaign portfolio revenue via surpassing client KPIs, supporting custom insights, and building client relationships.
• Use data, analysis, and optimization expertise to deliver campaigns ahead of pace and maintain performance.

• Work closely with the AM team in China and DnA team in Bangalore on custom insights planning & production.
• Work with various Central and local (China) departments to aid in any of the following:

o Campaign Process – uphold and follow China International processes.

o Best-practices – adhere to and uphold campaign activation best practices.

o Troubleshooting – work on own initiative to identify and resolve campaign issues.

• Attend/participate/lead in external meetings - deliver insight pieces and answering client questions as part of Q&A.
• Ownership of weekly reporting for clients – including direct collaboration including face-to-face. Emphasis on delivering value for clients via focus on actionable insights.
• Being able to clearly & accurately relay the role & interplay between various digital channels (i.e. the role of Search vs Display vs Social, etc).
• Oversee the health of our digital assets and collaborate with developers to identify and fix any technical issues and ensure SEO best practices are properly implemented.
• Subject-matter expert internally and externally with regards to SEO/SEM set-up, performance & overall contribution to campaign funnel/user journey/campaign performance.
• Manage lead generation and email marketing campaigns, which include optimizing landing pages to drive conversions and improve the user experience.
• Regularly use campaigns to test and implement innovative ideas – driving more scale or superior results (or both).
• Maintain and evolve MiQ trading/operational processes and best practices.
• Motivated by learning opportunities and is inquisitive.
• Own & deliver improvement recommendations on SEM/SEO offering with a view to growing client spend & satisfaction over time.

REQUIRED EXPERIENCE

• Minimum 3 years of experience with hands-on set-up & optimization across SA360, Google Ads & Bing Ads platforms.
• Proven track record of delivering…