Store Colleague

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At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed!

Our values aren’t just posters on the wall, we live them every day; ‘One Team’ we are stronger together, ‘Responsibility’ we take ownership, ‘Passion’ we believe in what we do and ‘Integrity’ we do the right thing. Clear values which help us to fulfil our mission to be ‘the nation’s favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!

We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With ample opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career.

• Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme.
• Drive and exceed sales targets by utilizing in-store devices, offering the full product range, and maximizing opportunities for add‑on sales.
• Maintain high visual and merchandising standards by ensuring the shop floor is clean, well‑stocked, and displays are organized according to brand guidelines.
• Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines.
• Process sales transactions, including cash handling and card payments accurately.
• Upsell and cross‑sell products to maximise sales opportunities.
• Maintain stock levels on the shop floor and ensure shelves are well‑organized and appealing.
• Address and resolve customer queries in a professional manner.
• Work closely with other sales assistants and team members to achieve store targets.

• Contribute to achieving or exceeding the store’s monthly sales target.
• Drive all additional KPIs including but not limited to Units, Conversion, ATV, and UPT.
• Achieve upselling or cross‑selling targets.
• Maintain a high Net Promoter Score.
• Ensure all stock on the shop floor is fully replenished.

• A positive attitude towards a fast‑paced, customer‑focused retail environment.
• An ability to enthusiastically look at a challenge as an opportunity to develop yourself.
• Confident interpersonal and communication skills, thriving in social situations through engagement with customers.
• Flexibility to work various shifts, including weekends and holidays, based on store needs.

• Company discount of 25% off a large number of products in‑store and online.
• Exclusive deals and discounts and offers from retail and hospitality businesses.
• Access to counselling services, digital health and well‑being advice via our benefits platform.
• Health cash plans.
• Wide range of internal development courses to support personal and professional development.
• Access to apprenticeships and accredited qualifications.
• Discounted gym memberships.
• Access to colleague networks and volunteer opportunities.
• Employer engagement forums to influence positive change.
• Incremental holiday allowance.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don’t hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a first‑stage meeting with the talent team. Short‑listed candidates will then be invited to interview with the hiring manager.

Thank you again for your time.