SEO & GEO Specialist

SEO & GEO Specialist  Organic Growth | DA, Rankings, Leads (B2B + B2C)

About Raven Labs Raven Labs is a  digital transformation, AI, and systems consultancy  helping businesses turn technology, data, and marketing into  measurable business outcomes .
We work across  B2B and B2C , supporting our own brands and customer portfolios across Australia and international markets. We care about  results, not vanity metrics .

The Role We’re looking for a  hands-on SEO & GEO Specialist  who has  proven experience growing organic footprint , improving  domain authority , ranking  commercial keywords , and  generating real leads .
This is not a reporting role.
This is not a checklist SEO role.
This is for someone who understands  how search actually drives revenue .

What You’ll Do  Own and execute  SEO strategy end-to-end  for:
Raven Labs
Product brands (e.g. SaaS)
Customer websites (B2B + B2C)
Improve  organic footprint , including:
Domain Authority (DA)
Keyword rankings (commercial & informational)
Search visibility across regions (GEO)
Drive  qualified organic leads , not just traffic
Perform and act on:
Technical SEO audits
On-page and content optimisation
Internal linking strategies
Backlink strategy and outreach
Work closely with content & design to:
Create SEO-led content that ranks and converts
Build topic authority, not isolated blogs
Track performance using:
Search Console, GA, Ahrefs / SEMrush (or similar)
Regularly report on  rankings, DA, traffic quality, and leads

GEO (Location-Based SEO) You will:
Execute  GEO-specific SEO strategies  for:
Australia
Other target regions as required
Optimise for:
Location-based keywords
Local search intent (where applicable)
Multi-region / multi-market visibility
Ensure SEO supports  local lead generation , not just impressions

What We’re Looking For (Non-Negotiable) You  must  have:
Proven SEO experience with  before-and-after results
Evidence of:
DA growth
Keyword ranking improvements
Organic lead generation
Experience across  B2B and B2C SEO
Strong understanding of:
Search intent
Commercial vs informational keywords
Content + SEO working together
Ability to work independently and own outcomes

What This Role Is NOT  Not an “SEO audit only” role
Not someone who just sends reports
Not someone who chases traffic with no conversion thinking
Not someone who relies purely on tools without strategy

Why Join Raven Labs  Real ownership of SEO outcomes
Exposure to multiple industries and brands
Direct access to founders and decision-makers
Freedom to implement, test, and scale
Results matter more than process