Junior Marketer -Meta Focused

Junior Performance Marketer - Meta Focused

Contract:

3-Month Fixed Term (with potential to renew based on performance)

Salary: IDR 10,000,000 - IDR 14,000,000 per month

Location:

Fully Remote - Asia

Hours:

Monday–Friday 8am - 4pm BST/GMT

Who We We

My Free Course is an education platform that connects adult learners with government-funded qualifications. We link applicants to accredited educational institutions and colleges.

Our mission is simple but powerful:
education should be free, accessible, and life-changing. We help 19+ adults gain professionally recognised qualifications . We are a small, fast-growing company.

About the Role

Our marketing team is looking for a driven, skilled Junior Performance Marketer
. This person will run Meta advertising campaigns on their own. They will also learn from more experienced team members. This is a hands‑on role
, not about account management or project coordination. You will set up, launch, optimise, and report on Meta advertising campaigns. You will also support Google Ads and possibly Tik Tok Ads as we grow.

Important:
Independence with Support

You must be technically capable – able to set up tracking, build campaigns, and execute without hand‑holding. But you'll have significant guidance: daily support (first 90 days), regular reviews, and weekly mentorship.

You ride the bike. We coach you to ride faster. High standards, high support.

What You Will Do (Day‑to‑Day)

Campaign Setup & Execution (60% of your time)

Set up Meta Pixel and Conversion API for accurate tracking across our enrolment funnel.

Configure GA4 events via Google Tag Manager to track landing page visits, application starts, eligibility checks and enrolment completions.

Build campaign structures, ad sets and audiences in Meta Ads Manager.

Brief our creative team on ad concepts and set up ads with proper specifications.

Launch campaigns and monitor during the learning phase.

Test and validate tracking using Meta Events Manager, Pixel Helper and GA4 Debug View before launch.

Optimisation & Analysis (30% of your time)

Monitor daily CPL, CTR, CPC, frequency and conversion rates.

Make data‑driven optimisation decisions: budget reallocation, audience adjustments, creative refreshes and bid strategy changes.

A/B test audiences, creatives and messaging to improve performance.

Diagnose and fix tracking issues when conversion numbers aren't aligned across platforms.

Build and maintain Looker Studio dashboards for campaign performance reporting.

Report weekly to team manager with insights and recommendations.

Strategy & Collaboration (10% of your time)

Participate in campaign planning sessions.

Research UK target audiences and provide insights for campaign targeting and messaging.

Present monthly campaign results and strategy recommendations to the marketing manager.

Collaborate with the wider team to ensure campaigns are set up for success.

You must be able to independently handle technical campaign setup. If you have always let developers handle technical work or depended on others for tracking, this role is not for you.

Specifically, you must have hands‑on experience with:

Setting up Meta Pixel (base code installation, event configuration, custom conversions)

Implementing Conversion API (CAPI) for server‑side tracking

Configuring GA4 conversion events via Google Tag Manager

Setting up UTM parameters and tracking campaign attribution

Troubleshooting when tracking breaks or conversion numbers don’t match.

You will be asked to walk through technical setup processes in your interview. We need to verify you can actually do this work, not just describe it conceptually.

2+ years of hands‑on experience personally building and optimising Meta advertising campaigns
.

Deep understanding of campaign objectives, audience targeting, creative best practices, and Meta's auction system.

Experience with both prospecting (cold audience) and retargeting campaigns.

Proven ability to optimise for Cost Per Lead (CPL) or Cost Per Acquisition (CPA).

Understanding of Meta's learning phase, frequency management, and ad fatigue.

Comfortable…