Social Media Officer

Overview

The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.

We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more. Find out more about our benefits and join us to become part of something special.

• Plan, develop and publish engaging high quality content for the University’s social media channels – primarily Instagram, Linked In and Tik Tok – in collaboration with creative content teams and other stakeholders.
• Manage day‑to‑day posting schedules ensuring timely and relevant updates that reflect key university news, campaigns and announcements.
• Write compelling, accessible and inclusive copy tailored to different audiences (students, staff, alumni, prospective students, industry partners).
• Support the development and implementation of the university’s social media strategy in line with institutional goals.
• Plan, coordinate and evaluate social media campaigns for student recruitment, reputation and events.
• Collaborate with academic schools and professional services to identify and amplify impactful stories.
• Oversee community management and coordinate resources to ensure timely responses to UGC including comments and mentions, fostering positive engagement with the University’s key audiences.
• Identify and escape reputational risks, sensitive issues or crises to senior colleagues.
• Track, analyse and report on social media performance using analytics tools, providing insight and recommendations to improve engagement and reach.
• Keep up to date with trends, platform developments and emerging tools to ensure the university remains innovative.
• Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual .
• Any other duties as required including attendance at events and other critical business activity throughout the year including evenings and weekends.

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply. Please ensure that you reference the application criteria in the application statement when you apply.

• Good honours degree in Communications/Marketing/Business or a related subject or equivalent experience.
• Substantial experience working in a social or digital media role.
• Experience producing timely, effective and authentic social media content for specific audiences on Instagram, Linked In and Tik Tok.
• Ability to effectively communicate with internal and external stakeholders and service providers across a wide range of levels.
• Enthusiasm for staying updated with the latest social media platforms, trends and developments.
• Excellent written and verbal communication skills, with ability to adapt content/messaging for platforms and audiences.
• Experience in social media community management and listening including monitoring and identifying reputational risks.
• Familiarity with Meta Insights, Linked In, Tik Tok and You Tube Analytics – including the ability to report on key metrics to measure engagement and ROI.
• Detail-oriented with strong organisational and time management skills, able to handle multiple projects and deadlines simultaneously.
• Understanding of the relevant audiences and demographic.

6

£32,080 - £36,636 per annum

Full‑time

Open ended

Social Media Manager

• Minimum of 38 days annual leave including bank holidays and closure days (pro rata) with the ability to purchase more.
• Flexible working…