Managing Partner, Paid Media

Croud, The Chancery, Abbey Lawn, Shrewsbury, SY2 5DE
, Shropshire, England, United Kingdom

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long‑term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose‑driven, committed to positively impacting our people, the planet, and our global communities.

This is a pivotal leadership role for a highly experienced and results‑oriented individual to join Croud as a Managing Partner. As the leader of a dedicated Client Team, you will strategically manage your client portfolio, with direct responsibility for its financial outcomes.

This role requires a strategic, entrepreneurial, and client‑centric approach to drive sustainable growth, maximise profitability, and ensure exceptional client outcomes. You will act as a true business partner to your clients, fostering strong relationships and contribution to their overall business success.

Key responsibilities include, but are not limited to:

• Develop and maintain strong, long‑term, and mutually beneficial client relationships at the C‑suite level (or equivalent) with your key clients.
• Proactively identify and address client needs and challenges, anticipating future requirements.
• Lead and win client pitches, and cross‑selling opportunities within your Client Team. Work with other senior leaders in your triumvirate to balance the right approach to ensure successful outcomes.
• Deliver budget and drive revenue growth, profitability, and client satisfaction across the entire client portfolio as per commercial KPI’s shared.
• Build and maintain strong client relationships based on trust and credibility.
• Act as the primary escalation, alongside exec sponsor, for all client issues within your portfolio.
• Challenge client assumptions and provide strategic guidance on their digital marketing strategies.
• Drive client‑centric solutions that exceed expectations and deliver tangible business value.
• Guide and mentor team members within the Client Team, including Planning Directors, Channel Strategy Directors, Project Managers, and wider teams, remove roadblocks and facilitate internal collaboration.
• Foster a high‑performing, collaborative, and inclusive team culture.
• Ensure effective communication, coordination, and knowledge sharing across all departments within the Client Team.
• Influence and shape the composition of agency teams to best serve client needs.
• Identify and address training needs within the Client Team to enhance team skills and capabilities.

Strategic Planning & Execution:

• Develop and execute strategic plans for client growth and business development within the Client Team.
• Conduct regular reviews of client performance, identifying areas for improvement and opportunities for optimisation.
• Analyse market trends and competitive landscapes to identify new growth opportunities.
• Develop and implement strategies to drive revenue growth, profitability, and client satisfaction.

Financial Performance & Management:

• Oversee all financial aspects of the Client Team working closely with the finance leads, including budgeting, forecasting, and invoicing.
• Drive profitability and maximise margins across all client engagements.
• Ensure the financial health and sustainability of the Client Team.
• Analyse data to understand the financial implications of decisions…