Ecommerce Senior Analyst - Amazon

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

With the rapid growth of eCommerce and Amazon, Mattel has evolved its operating model, team structure, and brand strategy to win in this dynamic space — becoming a trusted partner and achieving sales growth well ahead of market trends.

The Mattel Amazon Team operates as a dedicated regional hub within Europe, organized in a matrix structure with specialized functions across Sales, Marketing, Finance, Supply Chain, and HR. Our team spans across key markets including the UK, Germany, France, Italy, Spain, the Netherlands, Poland, and Türkiye.

In addition to managing Amazon across the region, we lead the marketplace strategy and serve as a center of excellence for all things eCommerce — driving innovation, best practices, and performance.

Over the past few years, our sales organisation has gone through a significant transformation around centralisation, and we have formed a new Regional Sales Team that manages Amazon relationships at EMEA level. In collaboration with Amazon, we’ve structured our partnership around key strategic and operational pillars, covering all EU10 markets.

We always strive to challenge and re‑invent our ways of operating to ensure we continue winning in the eCom space – if you’re motivated by this challenge then come and join us!

As part of the EMEA Amazon team, you will play a key role in transforming data into actionable insights that drive performance, efficiency, and business growth. This position combines technical expertise with strategic thinking to enhance reporting capabilities, automate workflows, and support cross‑functional decision‑making.

• Develop and evolve analytics implementations to enhance internal dashboards and reports, aligning with business objectives and best‑practice standards.
• Support the EMEA Business Health Lead on diverse EU projects involving business analytics, ad‑hoc data requests, and database integrations.
• Increase efficiency through automation of data collection and organization, allowing greater focus on analysis and insight generation to inform business cases and drive eCommerce improvements.
• Ensure data accuracy and consistency by maintaining a strong understanding of tool features, integrations, system dependencies, and the impact of new implementations.
• Partner with the Insights team to identify shopper and eCommerce trends, translating analytics into actionable initiatives that accelerate growth.

• Monitor and communicate daily and weekly performance against targets, providing clear insights into results and drivers of variance.
• Act as the go‑to expert for data, reporting, and technical inquiries within the team.
• Build a deep understanding of the eCommerce ecosystem — including Amazon algorithms and functionality — to improve visibility and performance.
• Collaborate closely with cross‑functional partners (Marketing, Sales, Finance, Supply Chain) to support overall business objectives.
• Demonstrate agility and a proactive approach in adopting new technologies and analytical tools.

• Competitive salary + bonus scheme
• Private Healthcare & Dental schemes
• Pension plan co‑funding (up to 10.5% company contribution)
• 25 days of annual leave + 8 public holidays
• Paid sickness
• A variety of employee perks and discounts
• 4 days in office, 1 day WFH
• Early finish on Fridays

• University degree in Economics, Business Administration, or a related field (Bachelor’s/Master’s/Diploma) — or equivalent relevant experience.
• 3+ years of relevant analytical experience in a digital or eCommerce environment.
• Proven ability to transform…