Consumer Insights Manager

Job Description

Join the LEGO Group as a Consumer Insights Manager and play a pivotal role in crafting the future of our customer engagement strategies. In this exciting position, the right candidate will be responsible for delivering actionable derived from customer interactions, helping us understand and anticipate the of LEGO® enthusiasts worldwide. Your expertise will guide our teams in crafting meaningful connections with our consumers, ensuring that every LEGO® experience is as fabulous and innovative as our products.

If you are passionate about turning data into impactful strategies, we invite you to be part of our dynamic team.

The Consumer Insights Manager will have key responsibilities to support Consumer & Shopper Engagement (CSE) and Consumer Insights objectives in bringing the voice of the consumer to CSE, DCE (Direct-to-Consumer Experience) and the wider LEGO® group. These insights and analysis will provide the foundation for data-based decision making with the consumer at its heart.

This role will drive projects and reporting from conception to delivery, working alongside partners to understand business needs/objectives, and together with analysts, encouraging strong collaboration to develop insight projects and reporting that excel in their delivery.

Focus will be across the board, leading projects in areas such as consumer happiness, needs and behaviors, product feedback, operational performance, and overall consumer journeys – evolving to follow business priorities.

• Support realization of team and departmental strategic objectives, assessing info needs and transforming them into deliverables.
• Effectively communicate, crafting insights into compelling reporting that challenges existing views and pushes forward change.
• Coordinate the annual planning process, crafting project roadmaps and supervising progress against objectives.
• Maintain and lead team process ownership, ensuring it remains up-to-date and complete.

The Consumer Insights team plays a meaningful role in putting the voice of the consumer at the heart of everything the LEGO Group does, providing insights to drive data-based decision making at all levels.

We are responsible for crafting these insights from millions of consumer engagements we receive globally each year, distilling them into takeaways that help the business to understand our consumers and ensure they are at the centers of our actions.

The team is experienced, diverse and based in Slough near Windsor. The work environment is inclusive, energizing, autonomous, and flexible – and we like to have fun along the road.

Do you have what it takes?

It is highly desirable that the right candidate have hands‑on experience in consumer insight projects and teams, navigating and connecting multiple data sources to produce insights that drive data‑based decision making. Furthermore, experience in translating strategic and operational objectives of CSE and external partners into analysis focus, prioritizing and defining business questions to produce outstanding results.

• Some years’ experience working leading insights creation projects involving consumer needs and preferences, as well as operational performance.
• Experience working in a large matrix organization, strategically assessing business needs and data sources to build a bigger picture and deliver improvement opportunities.
• Strong experience in partner engagement and project management.
• Outstanding communication skills, delivering reports and presentations that inspire change.
• Experience crafting insights that use social listening and community data is a plus.
• Proficiency in PowerPoint, Excel, Word for insights reporting and presentation.

Please note:

If you require any reasonable accommodation or adjustments throughout the application process, please let us know. We will work with you to meet your needs.

This position is Manager Skyline. Relocation support is not offered.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any…