Digital Marketing & Content Manager

Position: Digital Marketing & Content Manager.
Location: Robertson

Boutique luxury Safari Lodge located in the Robertson Valley is looking for a Digital Marketing & Content Manager.

This role is ideal for a creative, results-driven marketer who thrives on both strategy and execution. The Digital Marketing and Content Manager will take ownership of all online marketing activities, develop campaigns that drive brand awareness and direct bookings, and produce high-quality onsite content that tells a story authentically.

Hybrid working offered (3 days remote, 1–2 days onsite weekly) (additional onsite presence during events or campaigns)

Duties:

Develop and execute a digital marketing strategy aligned with business objectives
Manage paid advertising (Google Ads, Meta Ads) and optimize campaigns for performance
Maintain and update the website, ensuring SEO and conversion best practices
Capture and produce photo and video content onsite (property, experiences, food and beverage)
Manage all social media platforms and community engagement
Create and distribute newsletters and CRM communications
Track and report on analytics and ROI metrics
Ensure brand consistency across all online touchpoints
Collaborate with the operations, reservations, and F&B teams to align marketing initiatives

Requirements:

Qualification or certification in Marketing, Communications, or Digital Media
Minimum 3 years’ experience in digital marketing, ideally within hospitality or tourism
Strong hands-on ability in content creation (photography, video, copywriting)
Proficiency in SEO, Google Ads, and Meta advertising

Experience with CMS platforms (Word Press preferred) and CRM tools (Mailchimp, Hub Spot, etc.)
Excellent writing, storytelling, and communication skills
Strong analytical and reporting ability
Organized, self-motivated, and comfortable working in a hybrid setup
Google Ads or Analytics certification
Proficiency in Adobe Creative Suite or Canva
Previous experience with boutique hotels or tourism brands
Local tourism or influencer network within the Western Cape

Benefits:

Flexible hybrid work structure
Onsite accommodation and meals during content creation days if needed
Incentive structure linked to direct booking growth and campaign performance