Regional Sales Manager

Our client is looking for an experienced and commercially driven Regional Sales Manager to manage and develop key customer accounts across the UK and Ireland.

This is a hands-on, customer-facing role focused on strengthening existing relationships, developing key accounts and identifying new business opportunities.

The position has national responsibility, with a particular focus on wholesale customers.

• Manage key accounts: Develop and maintain strong relationships with major wholesale customers across the UK and Ireland.
• Drive business growth: Protect existing business while identifying opportunities to increase sales and win new customers.
• Develop account strategies: Understand customer needs, commercial priorities and growth potential.
• Build customer relationships: Engage directly with customers at all levels, maintaining a professional and proactive approach.
• Analyse sales performance: Use sales data and market information to forecast results and identify opportunities.
• Maintain CRM and reporting: Keep customer records, journey plans, visit reports and sales updates accurate and up to date.
• Support customer development: Deliver presentations, training and guidance where required to strengthen customer relationships and sales performance.
• Collaborate internally: Communicate customer feedback, opportunities and concerns effectively across the business.
• Manage travel effectively: Plan regular customer visits throughout the UK and Ireland, including overnight stays where necessary.
• Represent the business: Attend relevant customer meetings, exhibitions and industry events.

We are looking for candidates who can demonstrate:

• At least three years of proven sales management experience in the manufacturing industry.
• A strong background in direct customer engagement, account management and business development.
• Experience managing major accounts and developing long-term commercial relationships.
• The ability to deliver sustainable business growth.
• Strong commercial awareness, negotiation skills and a results-driven mindset.
• Confidence analysing sales data, forecasting performance and identifying new opportunities.
• Excellent communication, organisation and relationship-management skills.
• The ability to work independently, prioritise effectively and remain professional under pressure.
• Flexibility to travel regularly throughout the UK and Ireland, including overnight stays.

You are a proactive and commercially minded sales professional who enjoys building long-term relationships, developing strategic accounts and identifying opportunities for growth.

You will combine strong business development skills with effective account management, demonstrating flexibility, professionalism and a customer-focused approach.