Head of Marketing Intelligence

Base pay range

Direct message the job poster from JLA Group

JLA has been providing critical assets and services to a range of businesses and sectors including Care Homes, Hospitals, Schools, and Hotels for over 50 years. These assets and services are crucial in supporting customers with their Laundry, Catering, Heating, Fire Safety, Infection Control, and Air Conditioning.

The company offers a unique, all-inclusive package called Total Care, this rental model allows customers to make a single monthly payment, to receive brand new equipment, and have maintenance costs taken care of.

As Head of Marketing Intelligence, you will lead our data strategy and analytics capability, enabling smarter, faster decision-making across the organisation. You will oversee data governance, advanced analytics, and insight delivery – transforming how the business uses data to understand customers, markets, and performance.

You will lead a team of analysts to (a) gather and interpret data to inform strategic and operational decision making, and (b) segment data and present data so that it can be used for outbound marketing campaigns activated via telemarketing and email channels.

• Develop the marketing intelligence and insight strategy. Define the marketing intelligence roadmap ensuring that data underpins marketing and commercial decision making.
• Design segmentation. Develop customer segmentation and value‑based marketing models, defining priority audiences by needs, behaviour, and commercial potential.
• Enhance data. Lead data enrichment, acquisition, and insight programmes to continuously improve the quality and reach of our customer database.
• Deliver customer insights. Analyse customer behaviour, feedback, and churn dynamics to inform decisions on retention, acquisition, and optimising the customer lifecycle.
• Create and manage data‑led campaigns. Develop high quality, compliant data lists for use by telemarketing and sales teams to drive lead generation and conversion activity.
• Generate reporting that drives ROI. Build and maintain marketing dashboards and reporting frameworks that provide visibility of campaign, segment, and market performance.
• Lead a team. Lead and develop a team of analysts and insight specialists to deliver actionable intelligence at speed and scale.
• Work across the business. Partner with marketing, sales, operations, customer, and technology teams to translate insight into actionable strategies.
• Champion data. Drive adoption of BI tools, data literacy, and self‑service analytics across the business, championing data literacy and curiosity across the marketing team, embedding a culture of informed, evidence‑based decision making.

• Proven leadership experience in marketing and data analytics, business intelligence, customer insight and marketing operations.
• Proven ability to design and deliver data‑led marketing campaigns that feed into telemarketing or inside sales teams.
• Strong understanding of segmentation, campaign targeting, and CRM data management.
• Experienced in using BI tools (Power BI, Google Data Studio) and CRM / marketing automation platforms (Salesforce, Dynamics, Hub Spot etc.).
• Proficient in SQL.
• Strong commercial mindset with the ability to link data insight to business outcomes.
• Deep technical expertise in analytics platforms, data visualisation tools, and statistical modelling.
• Experience in service‑orientated and commercial B2B sectors is an advantage.

• 10 years’ experience in data and analytics.
• 5 years’ experience in lead generation.
• Experience of leading a team.
• Excellent stakeholder management and communication skills.

We care about our people and take your well‑being seriously, which is why we offer a range of supportive tools for health and wellbeing, financial guidance, and legal advice. Our Employee Assistance Programme, 24/7 Wellness and Lifestyle App plus a dedicated team of Mental Health First Aiders are there to support you through life's challenges. We also offer up to 8 counseling sessions, which can be in‑person or remote, providing you with the support and flexibility to suit your own personal needs.

You can reach any…