Trade Show & Special Events Manager

Trade Show & Special Events Manager

Reports to:

Global Director of Marketing

Department:
Marketing; collaborating with Sales, Product & Ops

Work Location:

Hybrid, 4 days onsite, 1 day WFH, Springfield, NJ

Travel:
All US Trade Shows; potential travel to select EU trade shows

Justin Alexander Group sells through independent boutiques, no direct to consumer, no company flagship stores. That means the moments where our brands come to life, where a retailer walks a booth, touches a gown, and writes an order, carry extraordinary weight.

Trade Shows/Markets, pop-ups, and brand events are key to a season’s success. The Trade Show & Special Events Manager owns those moments, driving each event from concept through on-site execution and wrap, across B2B and D2C.

Who You Are

We are looking for someone who loves a checklist and makes a show feel effortless.

• You are a producer  know that great events are won in the months before anyone walks in the room, and you build the workback schedule before anyone asks for it
• You sweat details most people never notice. Signage alignment, style tag accuracy, the florals arriving two hours before the venue opens. You notice, and you are invested
• You are calm on show days. Plans change hourly on-site and you think quickly and pivot
• You hold vendors to a standard. You negotiate well, build long relationships, and are comfortable being a leader in the room
• You work across teams, seamlessly balancing the needs of each department

The best version of this hire is an event producer with a marketer’s eye for brand.

Event Strategy & Production

You are the heartbeat of every event, from concept to wrap report.

• Oversee the strategy, planning, and execution of B2B and D2C events, including Trade Shows/Markets and pop-ups, and assist with other key brand executions such as press moments, influencer/VIP experiences, and partnership-driven programming
• Translate creative ideas into actionable event plans, timelines, budgets, work streams, and deliverables, with every event reflecting the Justin Alexander Group POV through attention to detail, elevated storytelling, and flawless execution
• Lead the full lifecycle of retailer-facing and brand-building events, from brief creation and timeline development through on-site execution and post-event closure
• Plan and coordinate key company events such as the Annual Sales Meeting and assist with any travel arrangements or logistics needed
• Partner with Marketing team members, Sales, and Finance to build and manage per-event budgets in tandem with the annual budget
• Lead creative ideation, production, vendor collaboration/sourcing, and any agency management, overseeing operational logistics
• Anticipate needs, remove roadblocks, and keep complex projects moving from concept through execution
• Maintain ongoing event checklists and workback schedules, keeping every deliverable organized, on track, and completed on time, and gather stakeholder feedback to improve each event

Trade Shows/Markets & Special Activations

Trade Shows are where retailers buy. You make sure our presentation is polished, buttoned up, and on brand.

• Lead preparation: organize, print, and confirm all marketing collateral, branded materials, and paperwork pre-show in partnership with cross-functional teams
• Communicate with venues before and during events, planning space logistics: lighting, furniture, florals etc.
• Support Sales and B2B teams on product shipping and logistics needs
• Post events on the Retailer Dashboard under Trade Events
• Manage all non-dress items needed for events:
  Trade Shows/Markets, photoshoots, pop-ups, and retailer events

On-Site & Post-Event

You are the calm center of every show day, and the one who closes the loop after.

• Oversee on-site event delivery, holding suppliers, talent, partners, and event teams to agreed creative and operational standards
• Conduct venue site visits, production meetings, supplier briefings, and post-event debriefs, delivering a post-show wrap report
• Oversee post-event management and reporting, including attendance reporting to internal stakeholders

Communications & Partnership

You brief, others broadcast. Marketing Communications owns the channels; you deliver the briefs and the timelines.

• Partner with communication leads within Marketing to brief event communications across channels such as email and B2B social
• Manage invitation logistics for key events in partnership with Strategy and Design
• Partner closely with internal and external stakeholders to keep all teams aligned
• Support the Influencer…