Market Research & Analytics Senior Manager

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women’s health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner.

For more information on SMPA, visit our website  or follow us on Linked In.

Job Overview:

This position reports to the Senior Director, Brand Advanced Analytics and is part of the Commercial Excellence team, supporting SMPA’s Commercial organization. The Market Research & Analytics Senior Manager leads the design, execution, analysis, and delivery of primary market research across the commercial portfolio. This role partners with Commercial Analytics, Brand Teams, Marketing, Forecasting, and Market Access to translate business questions into rigorous research programs and objective evidence.

The successful candidate will independently execute multiple initiatives, oversee external research partners, and deliver high-quality findings that support broader business insights and decision-making.

Essential Functions Required for Job:

Market Research Strategy & Survey Development

• Partner with cross-functional stakeholders to clarify business questions, identify evidence gaps, and define focused research objectives.
• Lead quantitative and qualitative research across healthcare professional, patient, payer, caregiver, and relevant office staff audiences.
• Develop questionnaires, discussion guides, sampling plans, and measurement frameworks; recommend methodologies and analytical approaches based on business needs, timing, and resources.
• Oversee programming testing, fieldwork, and quality assurance, resolving issues with vendors and internal stakeholders to maintain quality and timelines.

Analytics & Reporting

• Analyze primary quantitative research and develop clear, executive-ready reports and presentations for tracking studies.
• Direct external vendors conducting analyses and developing reports, ensuring deliverables are methodologically sound, fact-based, and aligned with study objectives.
• Collaborate with Commercial Analytics to integrate research findings into broader business insights and decision-making.

Project Management & Vendor Oversight

• Manage concurrent research initiatives across brands, therapeutic areas, and business functions, including project plans, timelines, budgets, and milestones.
• Set clear vendor expectations, monitor performance, and provide actionable feedback to strengthen agency partnerships.

Stakeholder Engagement & Business Partnership

• Serve as the day-to-day market research partner to Commercial Analytics, Marketing, Forecasting, and Market Access, translating stakeholder needs into effective research solutions.
• Communicate findings and methodological considerations to cross-functional teams and leadership.
• Support brand and launch planning, lifecycle management, forecasting, and strategic decision-making through evidence generation and guidance on research best practices.

Operational Excellence

• Advance market research processes, methodologies, analytics, reporting standards, and knowledge management by applying best practices and evaluating emerging capabilities and data sources.

Knowledge,

Skills and Abilities

(general & technical):

Success in this role will be demonstrated through:

• High-quality, decision-ready research and reporting that address priority business questions.
• Consistent delivery on time, within budget, and to agreed quality standards.
• Effective partnerships with agencies, Commercial Analytics, and cross-functional…