Freelance Producer

Freelance Producer, St Albans - London (contract, commission-only)

This role is flexible and does not require attendance at an office, but candidates must be based in London.

About Sofar
Sofar is a global community that connects artists and audiences through unique and intimate experiences. Sofar shows transform everyday spaces — from living rooms and rooftops, to boutiques and museums — into captivating venues for intimate gigs, creating inclusive experiences that bring people closer together. Founded in London in 2009, Sofar creates space where music and arts matter in 400 cities around the world.

The Role
As a Freelance Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in St Albans. You’ll be a true Sofar ambassador – mapping out the strategy for St Albans and supported by the Sofar London team as you produce exceptional events, conceptualise and execute local marketing initiatives, sell local sponsor ships and private shows, and expand Sofar’s footprint.

• Strengthen Sofar’s brand in your local community, promoting and selling tickets in your town with self-directed local marketing tactics
• Create a vision to build and execute your town’s strategy – number of monthly shows, neighbourhoods, show theme ideas, etc.
• Lead curation and booking for experiences, with support from the London booking team, ensuring the highest-quality, diverse set of artists and venues and continually growing networks
• Own the staffing and quality of shows in your local market, working to ensure magical experiences rooted in hospitality
• Oversee financial performance, ensuring financial success and health of every event
• Build relationships with local businesses to drive sales of sponsor ships and private events
• Identify and build relationships with local organisations with like-minded audiences to build community, broaden reach, and co‑promote shows
• Collaborate with other local leaders and the wider Sofar London team to grow St Albans through diverse experiences that generate buzz and amplify Sofar’s brand awareness
• Support the wider Sofar business by ensuring high‑quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand

• You have deep connections to your local scene and play an active role in building community around it
• You have 3‑5 years of experience in live event curation, production, and promotions
• You have experience selling event sponsor ships or marketing activations, preferably in the live events or experiential marketing space
• You’re confident pitching ideas and event concepts to potential sponsors and partners
• You have a strong pulse on your city, the unique nature of each neighbourhood, and where people like to spend their free time
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You’re a natural connector and excel at building relationships with diverse community‑driven organisations, media partners, or local businesses that add strategic and financial value to your vertical’s growth
• You understand how to promote and build strategic alliances that ultimately sell more tickets at our shows
• You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests
• You have exceptional time‑management skills and are a clear communicator
• You can work autonomously, but understand the importance of remaining connected to the broader organisation

In addition to building your own schedule, please note that this role is commission‑based and is often performed over weekends and evenings.

Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.

If our mission and job opening resonates, you’re encouraged to apply even if your experience doesn’t precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Compensation
Our Producers earn commission‑based pay on a per‑show basis. Compensation varies based on ticket prices, show volume and event performance, with ranges from £120‑£400+ per event.