Head of Sales

Salary - £60,000-£70,000 (DOE), car allowance, performance related bonus

Location - Stafford

Hours: 8:00am-4.30pm (Monday - Friday)

We are currently seeking a Head of Sales to join a well-established, family-run SME based in Stafford
. This hands‑on role will play a fundamental part in developing future sales growth and providing vision, direction and leadership for the sales team. The ideal candidate will have deep experience of the entire sales process, excelling at lead generation, relationship building, and deal closing. We’re looking for an ambitious individual who has strong negotiating skills, someone with a successful track record who can inspire the same performance in others.

The role demands a leader who has a sharp mind and an ability to coach, advise and motivate others while building and maintaining a high‑performance team.

This position is an office based role, in Stafford, with travel to meet customers once a week across in the UK.

• Create and execute strategic sales plan that expands the customer base and achieves growth plans
• Meet with potential clients and develop long‑lasting professional relationships
• Manage and develop a small team of account managers through growth, set objectives, and monitor their performance
• Identify knowledge gaps within the team and develop plans for filling them
• Ensure that company quotas are met by holding daily check‑ins with sales team to set objectives and monitor progress

• Extensive experience of end to end Sales Management, with a hands on consultative approach
• Ideal industry experience would come from Industrial/engineered products/machinery into regulated manufacturing environments or the Food & Drink manufacturing sector.
• Proven record of success with designing and implementing sales strategy and processes
• Exceptional at building strategic relationships
• Strong negotiation skills, to generate new business leads and close sales.
• Excellent communication, interpersonal, and organisational skills
• Superb leadership, with ability to mentor/coach and lead from the front
• Flexibility to travel nationally.

• Salary - £60, DOE
• Car allowance £6,000 per annum
• Bonus
• Lunch allowance
• Laptop and phone
• 22 days + Statutory holiday (& additional day for birthday)
• Profit share scheme