EMEA Technology Industry Partner Go to Market Lead – Sr. Manager

EMEA Technology Industry Partner Go to Market Lead – Sr. Manager

• Full-time
• Employee Type:
  Regular
• Region: EMEA - Europe, Middle East and Africa
• Work Persona:
  Flexible

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — Service Now stands as a global market leader, bringing innovative AI‑enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud‑based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.

But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The Global Industries and Solution team brings the voice of the customer to the center of all we do resulting in outsized growth for Service Now in key industries and solution areas. As the Partner GTM lead for Technology Industry, you will develop and execute a GTM strategy aligned with key stakeholders (Industry GTM, Field, Product Marketing, GPC) focused on a subset of key partners across all channels.

Your work will also be leveraged to scale and activate the industry across our ecosystem.

This role is EMEA based and will join our GI&S Partner GTM team and will collaborate with our partners and cross‑functional stakeholders to design new GTM and commercial models to address the most important industry imperatives for our customers, accelerating Service Now’s growth to $20B and beyond.

This role requires deep industry expertise, strong strategic and operational capabilities, and a proven track record of delivering measurable results through a partner ecosystem. Success will be measured by the pipeline and revenue generated through the partner ecosystem for Technology industry in the EMEA region.

• Employ an AI centric, AI first approach to GTM strategy and execution
• Serve as a trusted advisor and business partner to the Technology Industry GTM team
• Translate company vision and industry strategy into actionable partner GTM plans
• Develop compelling recommendations, communicated in high‑quality output
• Lead cross‑team forums to ensure alignment and outcomes
• Deliver insights and intelligence to leaders and teams within and outside of GI&S
• Help prioritize key projects and allocate resources effectively

• Through established and new industry partner relationship identify areas of opportunity
• Collaborate with partner executives to develop clear and actionable GTM plans
• Ensure partner and Service Now executives are aligned on targets, metrics, governance
• Lead initiatives to increase demand, grow and progress pipeline, and close deals
• Lead joint business reviews with top partners

• Serve as important conduit between GI&S and GPC for Tech. industry in the EMEA region
• Coordinate and help break down silos and foster collaboration
• Ensure timely execution and high‑quality deliverables against priorities
• Lead by example, demonstrating our company values
• Ensure cross‑team and cross‑functional collaboration

• 7-10 years working for/ with Global System Integrators or Enterprise software companies in the EMEA market
• Proven experience working with a multiple channel partner ecosystem to drive results
• Technology industry (Data Center, Service Provider, Cloud, Hi‑Tech) knowledge and experience highly preferred
• Strong network of industry executives in both partner and client environments
• Strong commercial and business acumen; proven results growing channel business
• Demonstrated experience balancing strategy and execution in prior roles
• Ability to integrate AI into work processes, decision‑making, or problem‑solving
• Ability to align, localize and execute joint GTM strategy and multi‑year business plans
• Equally comfortable in business and technical discussions
• Strong collaboration and influence skills at all levels
• Expert level capability in developing and delivering executive‑level communications (ppt)
• Experience with the following channels:…