Marketing Manager

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The Head of Marketing UK serves as the primary marketing professional for Kinetico UK, supporting the growth and brand presence of the company across residential, commercial, and dealer networks throughout the United Kingdom. This role ensures alignment with corporate brand standards, regional business objectives, and market‑specific requirements while driving demand generation, customer engagement, and brand awareness through integrated marketing campaigns, digital channels, events, and strategic partnerships.

The role reports into the UK Managing Director while collaborating closely with the Global Marketing team to adapt scalable, globally aligned marketing strategies to the UK market and serves as the regional marketing leader for all UK commercial activities.

• Develop and execute the UK marketing strategy in alignment with business objectives and global marketing direction.
• Define annual marketing plans, campaigns, and initiatives to support revenue growth and market expansion.
• Monitor market trends, competitor activity, and customer insights to refine positioning and messaging.

• Ensure consistent application of Kinetico’s brand identity across all UK marketing activities and collateral.
• Manage external communications, including PR, media engagement, and thought leadership opportunities.
• Oversee content creation for websites, brochures, presentations, and promotional materials.

• Drive integrated marketing campaigns across digital, print, and events to generate qualified leads.
• Partner with sales teams to optimise lead nurturing, conversion, and tracking through CRM systems.
• Monitor and report on campaign ROI and pipeline contribution.

• Manage and grow Kinetico UK’s digital footprint, including website, SEO/PPC, social media, and email marketing.
• Analyse performance data to improve online engagement, reach, and conversion rates.
• Ensure digital content is optimised, relevant, and aligned with customer journeys.
• Provide marketing resources, campaigns, and tools to support the independent dealer network.
• Develop co‑branded materials, joint promotions, and training to strengthen dealer engagement.
• Act as a key liaison between Kinetico UK and partners to drive mutual growth.

• Plan and support the delivery of UK exhibitions, industry trade shows, and customer events.
• Coordinate logistics, promotional campaigns, and post‑event lead management.
• Ensure professional representation of the Kinetico brand at all external events.
• Work closely with the Global Marketing team to localise and adapt global campaigns for the UK market.
• Share best practices and contribute UK market insights to inform global strategy.
• Support cross‑functional collaboration with sales, operations, and service teams.

• Manage the UK marketing budget effectively to maximise ROI.
• Track, analyse, and report on key marketing metrics and campaign effectiveness.
• Continuously identify opportunities for process improvements and cost efficiencies.
• Strategic Thinking – Ability to develop and implement marketing strategies that align with business objectives while adapting global initiatives to the UK market.
• Commercial Acumen – Strong understanding of market dynamics, customer behaviours, and competitor activity to drive growth and maximise ROI.
• Brand & Communication Excellence – Skilled in maintaining brand integrity, crafting compelling messages, and engaging effectively across multiple channels.
• Digital Marketing Expertise – Proficiency in SEO/SEM, social media, CRM systems, and analytics to optimise online presence and lead generation.
• Project & Campaign Management – Capable of managing multiple initiatives simultaneously, ensuring timely delivery and measurable results.
• Stakeholder Engagement – Strong collaboration skills to work effectively with sales teams, global marketing colleagues, dealer networks, and external partners.
• Analytical & Data‑Driven Mindset – Ability to interpret campaign performance metrics and market…