Head of Marketing

Role: Head of Marketing (UK & Ireland)

Location: Telford or Stockport

Business Unit: RLC

Contract type
:
Full time, permanent

The Head of Marketing will lead the strategic direction, development, and execution of marketing initiatives. This role is responsible for supporting our sales team, driving brand awareness, product positioning, lead generation, and customer engagement across B2B and B2C channels. The ideal candidate will have a deep understanding of the HVAC (heating & cooling) industry, customer behaviour, and the evolving digital landscape.

• Develop and execute a comprehensive marketing strategy aligned with business goals for the heating and cooling segment.
• Lead product launches, go-to-market plans, and positioning in collaboration with product management and sales teams.
• Oversee digital marketing, content creation, trade shows, and advertising campaigns to drive demand generation.
• Analyse market trends, customer insights, and competitor activity to refine marketing tactics.
• Manage and mentor a marketing team; coordinate with external agencies and partners.
• Ensure consistent brand messaging and customer experience across all touchpoints.

• Strong and proven marketing leadership experience.
• Ideally an in-depth understanding of HVAC industry trends, customer segments, and sales cycle.
• Expertise in digital marketing, SEO/SEM, analytics, and content strategy.
• Proficiency in marketing tools (e.g., Hub Spot, Salesforce, Google Analytics).
• Prior experience in the HVAC, building services, or industrial sector is essential.
• Proven track record of successful marketing campaigns and team leadership.
• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• Ability to interpret technical information and transform it into marketing collateral.

• Competitive base salary.
• Great bonus scheme.
• Company vehicle or cash allowance.
• 25 Days Holiday + bank holidays.
• Holiday purchase scheme.
• Company Pension.
• Career progression and development opportunities; work within a global industry-leading company.
• Benefits Central Platform hosting employee reward and recognition initiatives and health and wellbeing resources.

Carrier is a global leader in intelligent climate and energy solutions across residential, commercial and industrial applications. Powered by cutting-edge technology that combines comfort, efficiency and sustainability, Carrier continuously sets global standards through innovation and expertise.

For more than a century, we’ve helped shape modern life — pioneering technologies and solutions that enable how the world lives, works and grows. Founded in 1902, Carrier Global is the inventor of modern air conditioning and a pioneer in the heating, ventilation and air conditioning (HVAC) industry. For over a century, Carrier has advanced entire industries, revolutionised comfort, and changed the world forever.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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