Commercial Manager

Senior Commercial Manager - Retail & Profitability

The Senior Commercial Manager will lead the commercial performance of the retail business, owning trading results, pricing, profitability, and proposition development. You will combine strong financial acumen with customer insight to maximise margin, grow revenues and ensure that commercial decisions are aligned with strategy.

This role is central to shaping the commercial agenda of the telecoms consumer business - turning market insight, financial data and marketing capability into growth.

• Own weekly and monthly retail trading performance, including acquisition, churn, ARPU, product mix, and customer lifetime value.
• Lead forecasting, budgeting and commercial planning cycles, ensuring accurate translation of trading trends into financial performance.
• Drive margin improvement through optimisation of pricing, promotions, channel incentives and product economics.
• Identify underlying performance drivers, risks and opportunities across channels (online, retail, partner, telesales).
• Present commercial performance and recommendations to senior leadership.

• Own the P&L for key products/segments, ensuring profitability targets are met or exceeded.
• Build and maintain robust business cases for new propositions, campaigns, pricing changes and channel investments.
• Work with Finance and Strategy to track ROI, unit economics, gross margin and cost-to-serve.
• Model complex commercial scenarios and provide actionable recommendations.

• Lead development of consumer propositions (mobile, broadband, bundles, add-ons), ensuring strong product-market fit.
• Own pricing strategy across retail channels, balancing competitiveness with profitability.
• Use market and competitor insight to shape proposition roadmap and inform trading decisions.
• Partner with Product, Marketing and Digital teams to launch new propositions successfully.

• Work with Marketing to build and optimise campaigns that improve acquisition, retention and ARPU.
• Ensure propositions and pricing are clearly articulated, compelling, and aligned with brand positioning.
• Drive go‑to‑market readiness, ensuring operational teams, sales channels and digital journeys are aligned.

• Act as the commercial lead with Marketing, Finance, Product, Trading, Retail and Digital teams.
• Influence senior stakeholders through clear business storytelling, insight and commercial rigour.
• Mentor junior commercial managers and analysts, building capability across the team.

• Strong telecoms or subscription-based industry experience (mobile, broadband, SaaS, media).
• Proven track record in commercial management, retail trading, P&L ownership, and improving profitability.
• Excellent financial modelling and analytical skills - able to turn data into actionable decisions.
• Experience in pricing, proposition development, or consumer marketing.
• Strong understanding of customer behaviour, market dynamics and competitive landscape.
• Understanding with digital trading, e-commerce funnels and omnichannel retail.
• Experience with demand forecasting, customer segmentation, CRM or campaign optimisation.
• Able to influence cross-functionally and work effectively with senior leaders.
• Excellent verbal and written communication; strong commercial storytelling.
• Experience launching new propositions in competitive markets (mobile, full fibre, 5G, FMC etc.).
• Line management experience and ability to coach others.

• Seniority level:
  Not Applicable
• Employment type:
  
  Contract
• Job function:
  Management
• Industries:
  Staffing and Recruiting, Telecommunications