Store Colleague

Store Colleague at JD Sports Fashion

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni‑channel retailer of Sports Fashion, Outdoors, and Gyms. Our colleagues work across several retail fascias worldwide. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE
100 public company since 2019. We aim to be the leading global omnichannel retailer in the sports and outdoor industry and to deliver operational excellence while identifying new growth opportunities.

We are seeking an enthusiastic Sales Assistant to deliver an exceptional shopping experience. It offers opportunities for career development with a motivated, customer‑focused environment.

• Provide exceptional customer service, greeting customers warmly and understanding our customer service measurement programme.
• Drive and exceed sales targets using in‑store devices, offering the full product range and maximizing add‑on sales.
• Maintain high visual and merchandising standards, ensuring the shop floor is clean, well‑stocked, and displays organized per brand guidelines.
• Support overall store operations, assisting in other departments, representing the company professionally, and adhering to safety guidelines.
• Process sales transactions accurately, including cash handling and card payments.
• Upsell and cross‑sell products to maximize sales opportunities.
• Maintain stock levels on the shop floor and keep shelves well‑organized and appealing.
• Address and resolve customer queries professionally.
• Work closely with other sales assistants and team members to achieve store targets.

• Contribute to achieving or exceeding the store’s monthly sales target.
• Drive additional KPIs including units, conversion, average transaction value, and units per transaction.
• Achieve upselling or cross‑selling targets.
• Maintain a high Net Promoter Score.
• Ensure all stock on the shop floor is fully replenished.

• Positive attitude toward a fast‑paced, customer‑focused retail environment.
• Ability to view challenges as opportunities for personal and skill development.
• Strong interpersonal and communication skills; thrives in social situations by engaging customers.
• Flexibility to work various shifts, including weekends and holidays, based on store needs.

• Company discount of 25 % off a range of JD Sports and partner brands.
• Exclusive deals and discounts through our online benefits platform.
• Access to counselling services, digital health, and well‑being advice (TELUS Health).
• Health cash plans.
• Wide range of internal development courses.
• Access to apprenticeships & accredited qualifications (Earn while you learn – England only).
• Discounted gym memberships.
• Access to colleague networks and opportunities to volunteer.
• Employer engagement forums and incremental holiday allowance.

• Seniority Level: Entry level
• Employment Type: Full‑time
• Job Function: Sales and Business Development
• Industry: Retail
• Location: Stoke‑On‑Trent, England, United Kingdom