Customer Development Executive

Overview

The Magnum Ice Cream Company is recruiting for a Customer Development Executive role ation:
Stoke-on-Trent and surrounding areas (ideal postcode ST4). Permanent, full-time – 40 hours per week. Salary: £29,000 basic, with a 10% bonus, lunch allowance and other benefits.

Ready to build your career with the world’s most loved ice cream brands? Passionate about creating moments of pure pleasure enjoyed by millions every day? The Magnum Ice Cream Company is the world’s largest ice cream business and an industry leader, with 19,000 colleagues and iconic brands such as Wall’s, Cornetto, and Ben & Jerry’s.

Today, we’re on a mission to become the ultimate snacking company, where growth, innovation, ownership mentality, and high performance are encouraged and rewarded.

As a Customer Development Executive (CDE), you will promote the total Walls portfolio to independent customers and identify and win new high-potential accounts. You will work to a dynamic, data-led call plan and shape your territory strategy with support from your Regional Manager. Your focus will be on growing distribution, availability, visibility, compliance, and execution of our brands. This is a unique opportunity to join a leading Ice Cream company with the right tools, training, and support to succeed.

If you want to grow with us and shape the future of ice cream, this is the place for you.

• Partner with customers by building strong, long-lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
• Drive outstanding in-store execution, ensuring optimal availability, compliance, and visibility through practical activation and management of wholesaler transfer orders.
• Create and deliver a winning territory business plan to grow distribution, sales, and market share.
• Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
• Manage CAPEX assets such as freezers on loan and premium POS, ensuring outlets meet contractual terms and conditions.
• Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
• Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.

• You’re a fun, driven, and target-orientated team player who loves bringing brands to life and making things happen in-store.
• You’re commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
• You may have previous experience in FMCG, Direct Sales, Convenience, or Field Sales, with a proven ability to develop accounts or territories. Not essential but desirable.
• You’re organised and disciplined, with strong administration, planning, and negotiation skills.
• You’re IT-literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.
• You’re self-motivated, adaptable, and able to work both independently and as part of a high-performing team.
• Full valid driving licence, eligibility to work in the UK, and live within commuting distance from the role are essential.

• A starting salary of £29,000, with the potential to earn up to 10% quarterly bonus
• Tax-free Lunch Allowance
• A company vehicle and fuel card

Please note:

This role requires a full UK driving licence (no more than 6 points or any bans). All offers are subject to successful completion of a DVLA licence check.

• Seniority level:
  Entry level
• Employment type:
  
  Full-time
• Job function:
  Business Development and Sales
• Industries:
  Retail