Store Manager - Morgan Crossing

Overview

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. As a Bailey Nelson Store Manager, you play a pivotal role in running your own business within our brand. Your leadership is instrumental in bringing our values to life for customers and your team. Through effective hiring, training, and development, you ll deliver exceptional customer service, maximize store revenue, and foster a productive environment.

You will spend the majority of your time inspiring, motivating, and developing your team by helping them grow both personally and professionally by exhibiting the Bailey Nelson core values in all that you do. You will cultivate a strong relationship with the Optometrist amongst the entire store team.

• Build and lead a high-performing team, focusing on both Optical and leadership skills.
• Inspire, motivate, and develop team members personally and professionally, embodying Bailey Nelson s core values.
• Foster a feedback culture and ensure team engagement.
• Drive strong team performance, providing coaching and motivation to the entire team.
• Ensure team focuses on weekly metrics and goals.
• Recruit and onboard exceptional team members.
• Provide coaching, training, and development to all team members.

• Ensure outstanding customer service and a positive customer experience through consistently modeling the BN customer journey.
• Lead the team to exceed customer expectations through product knowledge to assist the customer in choosing the right product for their personal needs with confidence.
• Actively seek out and respond to individual customer feedback, so that they are getting a personalized service.
• Ensure you and your team foster a great relationship with the Optometrists to ensure a smooth handover and seamless transition between their appointment and shopping for frames.
• Ensure the majority of your time is spent working on the shop floor to stay connected with customers and staff.

• Run the store in the most efficient way possible, rostering to the needs of the customer and staying within retail wage budgets.
• Drive revenue growth and productivity, contributing to the overall success of the business.
• Exceed sales targets and monitor performance against KPIs.
• Manage costs, review P&L statements, and enforce health and safety procedures.
• Ensure there is clear communication and coaching for your team on KPI’s to achieve KPI targets.

• Possess solid product knowledge, including frames, accessories, contact lenses, and lens types.
• Coordinate and lead store inventory counts and maintain organized backstock.
• Follow planograms for proper store merchandising and stay updated on new product launches.
• Provide product feedback to RM and product team as needed.
• Ensure team is up to date with all new product information and details as needed.
• Collaborate with Optometrists on maintaining Contact Lens trials.

• Run the store successfully, being actively engaged with customers and staff.
• Cultivate a strong relationship with the Optometrist and the entire store team.
• Implement the Bailey Nelson core values in all aspects of your role.
• Approve and manage the team s schedule.
• Prioritize exceptional customer service and achieve high turnover.
• Merchandise effectively, exceed KPI goals, and analyze information for improvement.

• Collaborate with the Optometrist for a strong clinical service.
• Ensure quality care, adherence to prescription standards, and accuracy in ordering processes.
• Where applicable, support remote testing operations for customers and online doctor.
• As needed, partner with your store optician/optical dispenser to ensure all jobs are checked for accuracy, quality, alignment and all team members understand how to use the optical equipment provided in store.

• Articulate core values, actively develop the team, and conduct regular evaluations.
• Utilize BN led optical and leadership programs for ongoing training, fostering a feedback culture.
• Ensure optical skills and knowledge development by completing the Beginner, Intermediate and Advanced optical skills programs.