Senior Product Marketing Manager

Senior Product Marketing Manager, Veeqo role at Veeqo

Veeqo is Amazon’s free multi-channel shipping software, used by 100,000 ecommerce sellers to ship orders, sync inventory, and grow across marketplaces. We combine Amazon-level innovation with a fast-moving startup culture.

We’re building tools that help sellers ship smarter, list products faster, and scale efficiently across all their sales channels. As part of Amazon, we benefit from deep integrations, access to Amazon’s sellers and carrier programs, and a rapidly expanding feature set across shipping, inventory, reporting, listings, and more.

The Integrated Marketing team uses data, seller insights, and creative experimentation to raise awareness, drive adoption, and help sellers get value quickly. We’re a collaborative group of PMMs, lifecycle marketers, designers, and content specialists who ship fast and learn quickly. You’ll partner closely with the wider Marketing team, Product, Sales, Design, and Amazon orgs to bring new features to market.

We’re looking for a Senior Product Marketing Manager to own Veeqo’s end-to-end product marketing engine. From positioning and messaging, to launch strategy, to adoption, to understanding what resonates with sellers and why.

In this role, you’ll be the strategic bridge between Product and the market. You’ll ensure every new Veeqo release (from advanced shipping tools to Listings to inventory automation) has a clear value proposition, a defined audience, and a compelling story that drives awareness, activation, and long‑term usage.

You’ll set the standard for product marketing excellence at Veeqo and raise the bar on delivery, collaboration, and seller impact.

1. Product Launches & GTM Strategy – Own all major feature launches across Veeqo (shipping, inventory, listings, reporting, workflows, and more). Develop clear launch strategies, narratives, target segments, and high-quality messaging frameworks. Build cross-functional GTM plans with Product, Sales, Design, and Lifecycle. Deliver crisp, executive-ready launch documentation and business impact tracking. Own and evolve Veeqo’s core value proposition, differentiators, and messaging hierarchy.

Build segment-specific positioning for different seller types, sizes, and pain points. Ensure consistency across product, website, sales, emails, events, and internal teams. Build sales enablement content for new features, pricing changes, and customer objections. Create battle cards, personas, competitive insights, and product deep dives.

2. Positioning, Messaging & Value Proposition – Own and evolve Veeqo’s core value proposition, differentiators, and messaging hierarchy. Build segment-specific positioning for different seller types, sizes, and pain points. Ensure consistency across product, website, sales, emails, events, and internal teams.

3. Sales Enablement & Revenue Impact – Build sales enablement content for new features, pricing changes, and customer objections. Create battle cards, personas, competitive insights, and product deep dives.

4. Adoption & Lifecycle Integration – Work with lifecycle marketing to drive feature adoption, activation, and retention. Create adoption playbooks, targeted campaigns, and in-app messaging briefs. Identify blockers to adoption and propose cross-team solutions.

5. Market, Competitor & Seller Insights – Develop a deep understanding of ecommerce workflows, shipping pain points, and inventory complexity. Conduct ongoing competitive analysis and synthesize insights for leadership. Become the voice of the seller internally, bringing structured customer feedback into Product.

6. Data-Driven Measurement – Own KPIs for product marketing performance across launches and adoption. Set clear success metrics and build dashboards that tie initiatives to measurable outcomes. Present insights in monthly and quarterly business reviews.

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to senior leadership
• Experience communicating technical concepts and processes using clear, simple language and visuals
• Experience owning end-to-end programs to drive results
• Excellent writing and storytelling skills

Mid‑Senior level

Full‑time

Marketing and Sales

Software Development

Location:

Swansea, Wales, United Kingdom