Area Sales Manager

Area Sales Manager Build relationships. Win new business. Grow your territory. Are you a commercially driven sales professional who loves winning new business but also understands the value of building long-term customer relationships? We're working with a growing business within the hospitality and leisure sector that is looking for an ambitious Area Sales Manager to develop its presence across Swansea and the surrounding areas.

This is a fantastic opportunity to take ownership of a defined territory, combining business development with account management. You'll be responsible for developing new customer relationships while managing and growing an existing portfolio, helping hospitality and leisure businesses access services that deliver genuine value. With a competitive basic salary, car allowance, uncapped commission and excellent opportunities for career progression, this is a role where your success can directly influence your earnings.

The Role As Area Sales Manager, you'll be responsible for driving growth across your territory by identifying new business opportunities, building relationships with prospective customers and developing an established portfolio of accounts. You'll spend time out in the field meeting business owners, understanding their requirements and demonstrating how the business can support them. Alongside winning new customers, you'll nurture existing relationships, identify opportunities to increase account value and become a trusted commercial partner to your clients.

Your responsibilities will include:
Proactively identifying and winning new business across Swansea and the surrounding territory. Building relationships with hospitality and leisure venue owners, including pubs, restaurants, hotels and other leisure businesses. Managing and developing an allocated portfolio of existing customer accounts. Conducting face-to-face meetings and visiting prospective and existing customers. Identifying opportunities to upsell, cross-sell and increase revenue within existing accounts. Understanding customer needs and presenting tailored solutions that deliver value.

Developing a strong pipeline of new business opportunities through prospecting, networking and referrals. Building long-term relationships that drive customer retention, loyalty and repeat business. Taking ownership of your territory, planning your activity and maximising commercial opportunities. Working towards sales targets and maximising your earning potential through uncapped commission. What We're Looking For We're looking for a confident, self-motivated sales professional who enjoys being out in the field, building relationships and taking ownership of their results.

Experience with in hospitality, leisure or a related industry would be beneficial, but we're equally interested in people with strong transferable sales skills. You could come from a background in:
Field Sales or Area Sales Management. Business Development or B2B Sales. Account Management or Territory Management. Hospitality, food service or drinks sales. Commercial sales within a customer-facing industry. You'll ideally have:
Experience in a sales or commercially focused role. Confidence identifying new business opportunities and developing existing accounts. Strong relationship-building and negotiation skills. A proactive, target-driven approach with the motivation to succeed. The ability to manage your own territory and organise your workload effectively. A full UK driving licence and the ability to travel throughout the territory. What's In It For You?

£30,000–£50,000 basic salary , depending on experience. Car allowance to support your field-based role. Uncapped commission with excellent earning potential. An established…