Digital Marketing Officer

Plan, manage, and optimize digital advertising campaigns across Google Ads, Meta Ads, Tik Tok Ads
, and other paid media platforms to drive high-quality lead generation.

Manage SGU’s Master Program Linked In account
, including editorial planning, content scheduling, posting, analytics, and performance optimization.

Create, manage, and optimize high-converting landing pages using Word Press and Elementor to support digital advertising campaigns.

Maintain, update, and enhance SGU’s official website to ensure content accuracy, relevance, and optimal user experience.

Develop and execute GEO, SEO, and SEM strategies to improve search visibility, rankings, and overall digital performance.

Monitor campaign performance, analyze key metrics, and prepare regular digital marketing performance reports.

Collaborate with internal teams to align digital strategies with branding, admissions, and institutional goals.

• Minimum 1 year of professional experience in Digital Marketing.
• Proficient in Meta Ads Manager, Google Ads Manager, Tik Tok Ads Manager
  , and other digital advertising platforms.
• Strong understanding of digital advertising metrics, particularly for lead generation campaigns
  .
• Skilled in Word Press and Elementor for website and landing page management.
• Solid experience in social media management and content optimization.
• Strong knowledge and hands‑on experience in GEO, SEO, and SEM strategies
  .
• Analytical mindset, detail‑oriented, and results‑driven.
• Able to work independently and collaboratively within a team.