Sales Manager

Job Title:

Events Sales Manager - AV or Production Business background required.

Location:

Shropshire Contract Type:
Full-time, Permanent Salary:
Up to £45k plus commission Job Purpose

The Events Sales Manager is responsible for leading the commercial sales function for the agency's events portfolio, which includes conferences and industry awards. The role will focus on securing sales for events with a focus on conferences and awards. This position requires a proactive sales professional from an AV or Production Company.

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events - awards and conferences.
• Identify and qualify prospective clients through research, outreach, and networking.
• Prepare tailored sales proposals and pitch documents.

• Build and maintain long-term relationships with potential clients.
• Serve as the main point of contact for commercial clients before, during, and after events.

• Manage sales pipeline and activity using the company's CRM system.
• Maintain accurate records of all leads, conversations, proposals, and outcomes.
• Provide regular reporting on sales performance, pipeline status, and forecasting.

• Work closely with the marketing team to align on campaigns and promotional activities.
• Collaborate with the events and content teams to develop commercially viable programmes.
• Contribute to post-event reviews and strategic planning for future events.

You will be a motivated and commercially driven professional who thrives in a fast-paced environment. You’ll combine strategic thinking with a hands‑on approach to sales and have the confidence to engage senior decision-makers across multiple sectors.

• Minimum of 5 years’ experience in B2B sales, within AV or for a Production company.
• Demonstrated success in achieving or exceeding revenue targets.
• Excellent communication, negotiation, and presentation skills.
• Confident in outbound sales activity, including cold calling and proposal development.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Proficient in using CRM systems to manage pipeline activity.