Field Sales Manager

Field Sales Manager - FMCG Industry
South Wales
Annual salary 40k - 44k

Yolk Recruitment are working with a well-established FMCG business that's looking for an experienced Field Sales Manager to join their growing commercial team. This role covers South Wales, managing a team of 5 sales reps and dealing with new and existing customers

You'll be responsible for around 60% account management and 40% new business development. That means looking after existing customers – ensuring they're getting the best service, spotting opportunities for growth, and keeping them engaged – while also identifying and winning new accounts across the region.

This is a hands‑on, field‑based role that would suit someone who enjoys building strong relationships, understands FMCG or food service sales, and takes pride in delivering results.

• Managing team of five van sales reps
• Managing a portfolio of existing accounts across South Wales
• Building long‑term relationships and identifying upsell opportunities
• Prospecting and securing new customers within retail, food service, and hospitality
• Working closely with internal teams to ensure great service delivery
• Reporting on sales performance and market trends

• Sales management experience
• Field sales experience
• Proven experience in business development or account management
• Background in FMCG or food manufacturing preferred but not essential
• Strong relationship builder with excellent communication skills
• Self‑motivated, results‑driven, and comfortable working independently
• Full UK driving licence

• Basic salary of 30k – 44k
• 25 days annual leave