Customer Senior Associate

THE POSITION

Our roster has an opening with your name on it

We’re searching for a Customer Growth, Senior Associate to play a pivotal role in bringing Fan Duel’s loyalty and lifecycle strategy to life. In this role, you’ll shape how customers experience Fan Duel after activating which includes driving retention, deepening loyalty, and orchestrating generosity moments that keep players engaged and excited. This is an ideal role for someone who blends a strong understanding of consumer behavior, a data-backed approach to lifecycle marketing, and disciplined promotional budget management that delivers measurable business impact.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

• Own the full customer lifecycle — shaping both short-term and long-term retention strategies, building a roadmap of initiatives, surfacing insights, and delivering best-in-class execution
• Influence Fan Duel’s generosity strategy, partnering with Customer Growth leadership to examine how, when, and why promotions and rewards are delivered — ensuring they align with customer needs and commercial goals
• Lead the end-to-end creation of retention promotions, including concept design, testing, setup, QA, fulfillment, and in-product merchandising
• Report on KPIs, translating performance into insights and clear narratives for leadership and cross-functional partners
• Serve as an champion of customer experience, advocating for customers and identifying strategic opportunities to improve engagement
• Collaborate with partners across Marketing, Product, Mar Tech, Finance, Commercial, and Operations to plan, launch, and optimize loyalty and lifecycle campaigns
• Master internal tools and systems to assess opportunities, risks, troubleshoot issues, and reduce operational errors — ensuring both cost efficiency and customer satisfaction

• Bachelor degree preferred
• 3+ years in B2C marketing or digital environments; ideally with experience in customer lifecycle, CRM, loyalty, and retention
• Strong proficiency in SQL and Excel – you’re comfortable pulling your own data and using it to guide decision-making
• Experience managing large promotional budgets and partnering closely with Finance to plan, forecast, and ensure responsible spend
• Strong project management skills and comfort working in fast-paced, cross-functional teams
• Process-oriented mindset with excellent planning and organizational habits
• Strong understanding of consumer behavior and familiarity with product, pricing, and promotional mechanics
• A collaborative teammate who’s ready to roll up their sleeves and move work forward
• Proven ability to deliver high-quality outcomes and see initiatives through to completion
• Willingness to work non-traditional hours during peak sports seasons

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

We treat our team right

This role may offer the following benefits: extended medical, vision, and dental…