Digital Engagement & Email Marketing Manager

Digital Engagement & Email Marketing Manager Base pay range

CA $75,000.00/yr - CA $95,000.00/yr

The Digital Engagement & Email Marketing Manager supports Marketing, Sales and Digital Innovation by executing high-quality digital communications and managing Salesforce-based engagement data that helps teams better connect with clients and prospects.

This role is hands‑on and execution‑focused, with day‑to‑day responsibility for email marketing, campaign execution, audience segmentation, and marketing‑facing Salesforce contact and lead management. Working within Salesforce CRM alongside Salesforce Marketing Cloud and/or Pardot, the role ensures that digital outreach is targeted, compliant, and visible to Sales teams.

While the position sits within Marketing and reports to the Marketing Web Developer, it plays a key role in enabling Sales through accurate data, consistent campaign execution, and clear engagement insights

Global X Investments Canada Inc. is an innovative financial services company with one of the largest suites of exchange traded funds in Canada. The Global X product family includes a broadly diversified range of solutions for investors of all experience levels to meet their investment objectives in a variety of market conditions. Global X has more than $48 billion of assets under management and 155 ETFs listed on major Canadian stock exchanges.

Global X is a wholly owned subsidiary of the Mirae Asset Financial Group, which manages more than $1 trillion of assets across 19 countries and global markets around the world.

• Manage marketing-related Salesforce objects including contacts, leads, campaigns, and campaign members to support accurate targeting and reporting.
• Maintain segmentation, suppression lists, and campaign membership to ensure Sales has clear visibility into client and prospect engagement.
• Perform ongoing contact and lead hygiene, including validation, opt‑out management, and data accuracy checks.
• Ensure contact and lead management practices comply with applicable privacy and consent regulations, including CASL and GDPR, in partnership with Compliance.
• Partner with Sales and Marketing Operations to support lead status alignment, campaign attribution, and engagement tracking.
• Follow established Salesforce governance, naming conventions, and reporting standards.

• Build, deploy, and optimize email campaigns supporting both marketing initiatives and sales outreach, including newsletters, events, fund updates, and sales enablement communications.
• Hands‑on HTML experience required to build, edit, and maintain email templates within Salesforce Marketing Cloud and/or Pardot.
• Own email templates, personalization rules, dynamic content, A/B testing, and deliverability best practices.
• Manage campaign calendars, QA processes, audience selection, scheduling, and post‑send analysis.
• Ensure all digital communications meet regulatory, brand, and data‑privacy requirements.
• Use engagement data to refine targeting and improve the relevance of future communications.

• Execute and maintain automated journeys and nurture programs in Salesforce Marketing Cloud and/or Pardot.
• Support lifecycle‑based engagement for prospects and clients in coordination with Marketing and Sales stakeholders.
• Implement segmentation and personalization rules based on Salesforce data and defined business logic.
• Maintain and update website content using the firm’s CMS in support of marketing campaigns and sales communications.
• Publish articles, event pages, and investment insights in collaboration with Marketing and Compliance teams.
• Ensure consistency across email and web touchpoints to support a cohesive client experience.

• Track and report on email and digital engagement performance using Salesforce reporting and tools such as Google Analytics / GA4.
• Provide regular performance summaries and insights to Marketing and Sales stakeholders.
• Identify trends in engagement data and recommend practical optimizations to improve campaign effectiveness and Sales enablement.