Digital Media Strategist

The Digital Performance Media Strategist is a highly analytical, results-driven growth media expert who translates client objectives into effective, performance-driven digital campaigns, turning advertising into profitable revenue for our clients.

The ideal candidate will plan and oversee paid digital media campaigns across various platforms to drive measurable performance, increase conversions, and maximize return on ad spend (ROAS). Deep expertise in performance-focused campaigns, passion for data, and continuous testing and optimization are key to success. Working closely with a Media Director and the extended media team, this position manages digital campaigns from strategic planning to real-time optimization and performance analysis.

• Develop and manage paid media campaigns across platforms such as Google Ads (Search, Display, PMAX, You Tube), Meta (Facebook/Instagram), Linked In, Tik Tok, and programmatic channels.
• Conduct comprehensive keyword research, conversion analysis, audience segmentation, and competitive analysis to inform campaign strategy.
• Manage and optimize media budgets to ensure spend is effective and ROAS/CPA targets are met or exceeded.
• Support the development of client presentations (digital).
• Actively contribute to brainstorming and idea generation sessions.
• Maintain and strengthen vendor relationships.

• Support a digital team member in the set‑up and execution of planned campaigns.
• Assume campaign set‑up duties on selected projects.

• Monitor campaign performance and adjust bids, targeting, ad copy, and landing pages.
• Conduct rigorous A/B testing to improve CTR, CVR, CPA, and other KPIs.
• Use web analytics tools (e.g., Google Analytics, Adobe Analytics) to track full‑funnel performance and attribute conversions.

• Prepare detailed performance reports with actionable insights and clear summaries of results for stakeholders.
• Communicate campaign performance, testing roadmaps, and optimization strategies to the marketing team and management.

• Extensive experience planning and managing conversion‑driving campaigns aimed at maximizing ROAS and minimizing CPA.
• Collaborate with the data analytics team to ensure proper implementation of tracking pixels, conversion tags, and audience lists across all media platforms.
• Stay current with platform updates, algorithm changes, and industry best practices in performance marketing.

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years of hands‑on experience managing high-budget performance/growth media campaigns (PPC/SEM, Paid Social).
• Experience with financial and analytics/attribution modeling, connecting media to sales.
• Expert‑level proficiency in key conversion‑driving platforms:
  Google Ads (Search, Display, PMAX), Meta Ads Manager, Google Analytics (or equivalent).
• Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.) and conversion rate optimization (CRO).
• Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results.
• Demonstrated ability to think analytically, use data to solve problems, and make data‑driven decisions.
• Excellent written and verbal communication skills.

• Experience with e‑commerce, SaaS.
• Familiarity with marketing automation and CRM platforms.
• Experience with programmatic advertising/DSPs.
• Google Ads and/or Meta Blueprint certifications.
• Experience in the financial industry (e.g., banks, investment apps, financial institutions).

Mid‑Senior level

Full‑time

Marketing

Advertising Services