Digital Email Specialist, Global Digital Publishing

Digital Email Specialist, Global Digital Publishing

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About the role:

We're seeking an experienced digital marketing technologist to join the Global Digital Publishing team as Digital Email Specialist. In this role, you’ll primarily focus on managing global email templates and content—including component development—using Adobe Marketo Engage, while also supporting global web publishing initiatives. You will partner closely with the Global Digital Channels team, our technology partners, and email marketing teams across our global business groups.

The ideal candidate will be proficient in Marketo, have a strong understanding of email marketing best practices (deliverability, SEO, UX, analytics, accessibility), and be comfortable working in a fast‑paced, global environment.

Reporting to:
Manager, Global Digital Publishing

What will you do?

• Build new email templates, edit existing ones, review content accuracy, and maintain proper structure to produce consistent, optimized digital experiences that deliver measurable results.
• Apply deep expertise in email marketing and its best practices—including deliverability, SEO, UX, analytics, and accessibility.
• Stay current on Marketo and email marketing trends.
• Conduct QA on links, formatting, and troubleshoot HTML, CSS, and email rendering issues across devices and browsers.
• Develop a solid training and documentation strategy to mentor and train others.
• Collaborate with multidisciplinary teams to integrate new features, enhance email functionality, and improve user experience.
• Ensure visual imagery aligns with the organization’s design standards and branding to foster a cohesive identity across digital channels.

What do you need to succeed?

• 2+ years of demonstrated experience managing email content updates and publishing workflows, preferably using Adobe Marketo Engage.
• Bachelor’s degree in Marketing, Digital Communications, or related field.
• Strong knowledge of HTML, GA4, CSS, and email‑specific coding practices.
• Proficiency in using email testing and rendering tools (e.g., Litmus, Email on Acid), including A/B testing and optimization for email campaigns.
• Detail‑oriented and able to drive adoption and improve efficiencies across email and web channels.
• Excellent organization and time‑management skills to handle multiple tasks and priorities in a fast‑paced environment.
• Initiative‑taker, problem‑solver, and innovator who looks for new, sometimes unconventional approaches and improvements.
• Strong interpersonal and communication skills to facilitate effective relationships with key stakeholders and partners.

Preferred

Skills:

• Marketo Certified Expert certification.
• Publishing experience with familiarity with Content Management Systems (AEM).
• Bilingualism (English/French) is an asset.

What's in it for you?

• Hybrid work environment.
• A friendly, collaborative, and inclusive culture.
• Flexible benefits from the day you join to meet the needs of you and your family.
• The opportunity to move along a variety of career paths with amazing networking potential.
• Access to our Global Learning Centre, available 24/7 for your learning needs.
• Wellness programs that support the three pillars of your health—mental, physical, and financial.

Recent Awards:

• Best Workplace in Canada by Great Place to Work® (2022–2025).
• Best Workplace for Hybrid Work (2022).
• Best Workplace for Professional Development (2022).
• Best Places to Work by Glassdoor (2021, 2023).

Salary Range:
60,000 – 97,000 CAD per year

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate, and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or who need job postings in an alternative format, may e‑mail a request to

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our clients, and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

Posting End Date: 01/01/2026

Job Category:
Marketing

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.