Specialist, Marketing Technology

This is a remote role, required to work in EST hours.

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem‑solving, and technological know‑how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations including Boston, D.C., London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Met Life, Elevance, Flex and CERN.

Marketbridge is seeking a Specialist, Marketing Technology to support the implementation, configuration, and ongoing optimization of best‑in‑class demand marketing campaigns and programs leveraging marketing technology platforms and tools. As a key member of our Marketing Technology & Operations group, this role is ideal for a hands‑on, detail‑oriented technologist who enjoys connecting data between platforms, building automated campaigns and workflows, creating digital assets (e.g. emails, landing pages), and ensuring campaigns and automations run seamlessly.

You’ll work alongside senior architects, developers, and marketing operations leaders to bring marketing strategies to life through well‑built, scalable technology solutions.

As part of the Marketing Technology & Operations practice, you’ll contribute to platform setup and integrations across CRM, Marketing Automation, ABM, and analytics environments. You’ll help ensure that marketing systems are configured correctly, data moves accurately, and teams have the right tools and automation to execute campaigns efficiently. If you’re passionate about marketing technology, eager to learn new platforms, and motivated by building the solutions that drive business impact, this role is for you.

• Support the implementation, configuration, and maintenance of Marketing Automation and CRM platforms (e.g., Hub Spot, Marketo, Pardot, Salesforce).
• Set up campaigns, lead scoring, workflows, and automation rules that enable efficient demand generation and ABM programs.
• Leverage available templates to create campaign assets such as emails, landing pages and forms.
• Configure, test and troubleshoot integrations and data syncs between marketing platforms and tools.
• Execute on database management tasks such as building lists and segments, creating and extracting reports, and cleansing and enriching records.
• Maintain system fields, templates, naming conventions, and folder structures to ensure consistency and scalability.
• Document configuration steps, logic, and integrations to support transparency and reusability.
• Collaborate with cross‑functional teams to investigate functionality of various marketing technology platforms and tools to support in the solution design of technology implementations.
• Stay current on new marketing technology capabilities and best practices, bringing forward ideas to improve system performance and user experience.

• 2–4 years of experience in marketing technology, marketing automation, or marketing operations within a B2B or agency environment.
• Hands‑on experience implementing campaigns, creating automations, configuring integrations, and troubleshooting programs and data flows within marketing automation platforms such as Hub Spot, Adobe Marketo Engage, Pardot, Eloqua or Salesforce Marketing Cloud.
• Certifications in leading B2B marketing automation platforms (i.e. Hub Spot, Adobe Marketo Engage, Pardot, Eloqua or Salesforce Marketing Cloud) is a plus.
• Working knowledge of CRM platforms (preferably Salesforce or Hub Spot CRM) and their integration with MAPs.
• Basic understanding of APIs, integrations, and data flows between marketing platforms.
• Experience troubleshooting campaign and data tracking and sync issues.
• Code development in such languages as HTML, CSS, JavaScript, SQL, Python or AMPScript is a plus.
• Strong documentation,…