Marketing Specialist; Digital & Demand Generation

Position: Marketing Specialist (Digital & Demand Generation)

Marketing Specialist (Digital & Demand Generation)

Join to apply for the Marketing Specialist (Digital & Demand Generation) role at McFadyen Digital

Company Overview Mc Fadyen  Digital is the leading advisor and implementer of eCommerce Marketplace solutions. For 15 years we have built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We have supported 10% of the Fortune 500 with their digital marketplace initiatives.

Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army and many more have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil and India. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our company.

We’re proud of our Great Place to Work certification.

Learn more about us at our website:

Job Description

Are you a motivated marketer who enjoys hands‑on execution across a variety of digital channels? Do you like working in a fast‑paced environment where you can learn multiple areas of marketing—paid media, email automation, content promotion, and analytics? If you’re detail‑oriented, curious, and eager to grow into a full‑stack marketer, this role is a great fit.

We’re seeking a Marketing Specialist who will support the execution of digital programs that generate awareness, engagement, and qualified leads. You will work closely with the SVP of Marketing to implement campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for someone with foundational experience who wants broad exposure to modern B2B marketing.

Top 5 Responsibilities

• Support multi‑channel campaign execution – Assist in building and running campaigns across paid search, paid social, email, website updates, and retargeting based on strategic direction from the SVP of Marketing.
• Build and manage basic email and nurture workflows – Create email sends, segment lists, set up simple automation sequences, and maintain contact databases within Hub Spot or similar platforms.
• Coordinate content and marketing assets – Work with internal teams to gather creative, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully.
• Collect, organize, and report performance data – Track metrics such as impressions, clicks, leads, CPL, and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement.
• Maintain tracking, QA, and marketing operations tasks – Ensure UTMs, pixels, forms, landing pages, and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues.

Additional Responsibilities

• Assist with paid media setup and monitoring (Google Ads, Linked In, Meta) under guidance.
• Support SEO and content promotion efforts by conducting keyword checks and sharing performance insights.
• Manage updates to the website or landing pages using templates or CMS tools.
• Help coordinate events, webinars, and partner marketing activities.
• Research new tools, channels, and techniques; propose small tests when appropriate.
• Maintain organized documentation for campaigns, audiences, templates, and processes.

Qualifications

• 3‑5 years of experience in digital marketing or marketing coordination roles. Exposure to paid media, email marketing, CRM/automation tools, or analytics is preferred.
• Strong attention to detail and comfortable with data. Able to pull metrics, work in spreadsheets, and identify trends or errors.
• Familiarity with Hub Spot or similar marketing automation platforms. (Salesforce, Pardot, Marketo, Mailchimp, Active Campaign, etc. are also relevant.)
• Basic understanding of digital channels (e.g., Google Ads, Linked In Ads, social media, landing pages, email campaigns).
• Excellent communication skills and the desire to learn quickly. Thrives in a fast‑paced environment and enjoys being part of an integrated marketing team.

Other

Preferred Qualifications

• Experience with Google Analytics, tag managers, or basic CRO concepts.
• Comfortable editing simple web pages or landing…