Vice President, Search & Generative Engine Optimization

This role leads Klick’s organic search and Generative Engine Optimization (GEO) capability across healthcare and pharmaceutical clients. It brings together SEO, content, technical strategy, and AI-driven discovery to help brands show up accurately and compliantly across search and generative platforms. The leader in this role shapes frameworks, tools, and workflows that support visibility, governance, and performance across a rapidly changing search ecosystem.

What You’ll Do:

• Lead the development of organic search and GEO strategies for healthcare and pharmaceutical clients
• Build and guide a cross-functional team spanning SEO, technical specialists, content, analytics, and GEO disciplines
• Design frameworks that optimize sites and content for generative engines and structured data environments
• Partner with medical, regulatory, content, and creative teams to ensure content is discoverable and compliant
• Develop measurement frameworks that assess visibility, engagement, and GEO-specific performance

Required:

• 10+ years in digital marketing with 5+ years leading organic search programs (agency experience preferred)
• Experience building SEO or organic search programs within regulated industries
• Deep expertise in technical SEO, content optimization, information architecture, and site performance
• Hands-on experience with emerging generative search or GEO approaches
• Ability to define metrics, analyze performance, and use data to guide recommendations
• Strong collaboration and client-facing communication skills across cross-functional teams

Desired:

• Experience with pharmaceutical, healthcare, or life-sciences clients
• Background in global or international SEO or GEO initiatives
• Familiarity with AI-driven content tools and their relationship to search visibility
• Experience selecting or managing SEO/GEO technology platforms
• Budget, vendor, or P&L-related leadership experience
• Ability to support thought leadership and internal capability development

This posting is for an existing vacancy at Klick.

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Our Commitment to Inclusion

Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws.

If you have questions, accessibility needs, or concerns about the use of this tool, please contact us. Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at  and we will work with you to meet your accessibility needs and ensure you have a positive experience.