Digital Marketing Specialist

Description

Shape the Future of Life Wear in Canada At UNIQLO Canada, we don’t just sell clothes - we innovate essential styles for everyday life. As a global leader in high-quality, affordable apparel, we’re expanding our Canadian presence rapidly. Joining our dynamic Merchandising team to drive strategic growth, optimize inventory, and bring the magic of Life Wear to communities nationwide.

As part of , the world’s third-largest apparel retailer, UNIQLO operates in 25+ countries, with a mission to create clothing that enhances everyday life. Our business is built on a unique model of efficiency, , and customer-first retail, making UNIQLO one of the most exciting global brands to work for.
Position Overview:The Digital Marketing Specialist will be responsible for planning and executing effective digital strategies that strengthen and promote the UNIQLO brand in Canada across paid media channels. Working closely with internal stakeholders and our external digital agency, you will develop digital marketing plans for UNIQLO Canada and manage our brand presence to support key marketing objectives.

We are looking for someone who stays current with the latest digital technologies and paid media solutions relevant to the retail industry. Strong communication skills are essential, as you will help convey our brand mission and values to our target audience in an impactful, cohesive way.
Key Responsibilities:

Drive new user acquisition by executing and optimizing digital marketing strategies.

Partner with the Digital Marketing Manager, Marketing Director, Product Marketing team and digital agency to plan and deliver campaigns on schedule.

Identify innovative, efficient ways to leverage digital channels to support business growth.

Monitor daily digital performance and KPIs to ensure targets are met while maintaining a positive ROI.

Communicate business needs, insights, and strategy to the digital agency and implement ad-hoc campaign adjustments.

Provide data-driven recommendations on media strategy, including audience targeting.

Assist in creating and reviewing ad copy and other media assets.

Create and optimize catalog feeds (Google Merchant Center and Meta Commerce), working in collaboration with global headquarters.

Analyze landing pages and SEO/SEM performance, implementing updates in partnership with the eCommerce team.

Manage paid affiliate marketing partnerships and troubleshoot issues with vendors in collaboration with global headquarters.

Coordinate the time delivery of creative assets and advertising copy to the digital agency.

Other duties as assigned.

What You Bring:

Bachelor’s degree in Digital Marketing or Marketing or a related field (or equivalent experience).

Minimum 3 years of experience as a Digital Marketing Specialist or similar role.

Expertise in paid media campaign management and tracking.

Previous experience in retail is an asset.

Bilingual in English and French is an advantage.

Proficiency with Google Ads and Meta Ads.

Familiarity with data feed management.

Strong copywriting skills.

Ability to contribute to creative content development (text, images, videos) for digital optimization.

Strong data mining and analytical skills.

Familiarity with Campaign Manager 360 and GA4.

Understanding of eCommerce platforms.

Knowledge of SEO/SEM best practices.

Understanding of Conversation Rate Optimization (CRO).

Familiarity with affiliate marketing programs.

Excellent communication, analytical, and multi-tasking skills.

Strong ability to interpret analytics, projections and performance metrics.

What We Offer
:

A results-driven, entrepreneurial culture where your decisions drive real business impact

Competitive salary, performance bonus, and comprehensive benefits

Work in a modern office which is easily accessible by public transportation

A high-visibility role with collaboration across global and regional executive teams

Career growth in a company that values ambition, innovation, integrity, and performance

Join our team:

If you live for data but love fashion, thrive on strategy but sweat the details - we want to hear from you. Join us and help redefine Canadian retail.

We sincerely appreciate the interest and enthusiasm of all…