Communications Advisor; Web Editor), External Relations and Communications; Hybrid
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Law Society of Ontario
Full Time
position
Listed on 2025-12-31
Job specializations:
-
IT/Tech
Digital Media / Production, Technical Writer, Digital Marketing
-
Creative Arts/Media
Digital Media / Production, Technical Writer, Digital Marketing
Job Description & How to Apply Below
Position: Communications Advisor (Web Editor), External Relations and Communications (Hybrid )
OVERVIEW
JOB PURPOSE
The Communications Advisor (Web Editor) is an experienced digital communications professional responsible for creating, delivering, curating and maintaining effective web content (written and multi-media) and presence aligned with corporate strategy, tailored to target audiences which reflects LSO corporate values, brand and voice. The Communications Advisor (Web Editor) develops web content standards, collaborates with IT and works across all divisions to provide expert advice and guidance to client divisions, ensuring high editorial standards and effective information architecture of the organization’s external website(s) and intranet.
Under the direction of the Director, the Communications Advisor plays a key role and is an integral member of the LSO’s web governance committee.
QUALIFICATIONS REQUIRED
A university degree or college diploma in Communications, IT, Marketing, Journalism or equivalentA minimum of five (5) years progressive experience creating, delivering, curating and maintaining effective written and multimedia digital content and web presence, demonstrating high editorial standards and effective information architecture of external website(s) and intranet properties.Experience using Kentico is requiredFamiliarity with Word Press, Dreamweaver and other Adobe graphic design software is an assetThorough knowledge of best practices with respect to web content management and organizational communicationTop-notch plain language and web writing skills – expressive and persuasive in both spoken and written language for individual and/or group situationsExperience functioning as a go-between to liaise with program-area and IT staffStrong design and production skills for developing and implementing a wide variety of multimedia content for digital channels, including web, intranet and social mediaExperienced in web metrics, Google analytics, SME and SEO, with a clear understanding of how they factor into web content strategyExpertise in web usability and the ability to balance client- and user-need to make content and concepts engaging and clear to audiencesExperience with Adobe Creative Cloud, Creative Suite and other video and graphic design softwareExperience with project management software and strong PC skills to include proficiency in Microsoft Office applicationsExperience solving client problems though the implementation of appropriate web solutionsExperience with, and the ability to explain, the use of common content management systemsKnowledge of web development workflows, implementation processes and best practices for managing websites and other interactive mediaFamiliarity with current user experience practices and processes, and skills to proactively identifying issues and solutionsGood understanding of the Law Society mandate, services and the principles underlying governance of the legal ProfessionThorough understanding of AODA-compliance, and other accessibility standards, protocols and best practices including the use of accessibility automated testing tools and manual processesUnderstanding of information architecture, user experience and web design principlesKEY ACCOUNTABILITIES
Client / Customer Service Delivery
Works in consultation with the Director and other key staff, uses advanced knowledge of web, mobile and multimedia communication tactics and strategies to plan and deliver engaging content and help client areas meet their program area objectives within the context of the corporate Strategic Plan.Plans and creates integrated, proactive web communications and multimedia content for the organization and client departments.Creates and executes written and multimedia content for blogs, websites, social media, emails and other digital channels.Works seamlessly with all business units to deliver multimedia content within communications standards and best practices.Monitors web content across all divisions to ensure content adheres to standards and is up to date.Develops effective written and multimedia content, including graphics and video.The Communications Advisor (Web Editor) is responsible for monitoring web traffic and metrics to identify best practices and for the development of a content strategy aligned with short-term and long-term objectives, ensuring website compliance with accessibility standards under AODA.Manages content on the Law Society’s internal and external websites, primarily using Kentico, however familiarity with Word Press, Dreamweaver and other Adobe graphic design software is an asset.Research
Conducts usability research and information architecture tasks, working with outside vendors, as required.Researches priority projects and subjects for internal and external communication in consultation with the Director and client departments.Tracks and evaluates achievement of web communications initiatives and content providing feedback to ERC staff and client departments regarding effectiveness.Monitors and analyzes data and reports on…
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