Principal Product Designer

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Overview
This is a unique opportunity to drive end‑to‑end experience design for rapid‑learning initiatives that explore generative AI interaction patterns, validate new concepts, and accelerate innovation across the ecosystem. You’ll collaborate closely with cross‑functional partners in product management, data science, and engineering to translate strategic intent into intuitive, scalable, and systemized experiences.

In this role, you’ll shape how Intuit designs with AI—balancing bold exploration with practical, scalable solutions that integrate seamlessly into existing products and design systems.

Responsibilities

Lead design for AI incubation projects that rapidly explore, prototype, and validate new customer experiences

Leverage platform‑native patterns (ChatGPT, Gemini, etc.) for embedded experiences aligned with user mental models

Shape the end‑to‑end design strategy—from concept to pilot to production—anchored in learning and speed

Partner closely with product, data science, and engineering to connect design to measurable business and learning outcomes

Champion design as a driver of insight, learning, and momentum across fast‑moving incubation teams

Identify and codify emerging GenAI patterns into the Consumer Design System to scale learnings across Intuit

Facilitate design sprints and user validations that help teams pivot, ship, or double‑down effectively

Communicate design rationale and strategic storytelling to XLT and leadership partners (including weekly reviews with senior leaders)

Collaborate across teams and time zones to ensure alignment and exceptional execution

Qualifications

10+ years of experience in product design, system design, or design‑led innovation roles

Mastery of mobile‑native design with strong fluency in adaptive web

Deep understanding of GenAI interaction design and emerging multimodal patterns (e.g., LLMs, conversational interfaces)

Expert in Figma and design systems, including tokens, performance optimization, and analytics

Strong technical, business, and data literacy with the ability to translate insights into design decisions

Experienced in rapid prototyping and experimentation to accelerate learning and decision‑making

Highly collaborative and skilled in synthesizing across functions to align teams and drive clarity

Proven ability to navigate ambiguity, connect strategy to execution, and inspire others to think big

Excellent communication, storytelling, and facilitation skills—able to clearly articulate insights, intent, and outcomes

Bonus:
Actively experimenting in the GenAI space and contributing to open‑source design or internal system advancements

Compensation
Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

Bay Area, California: $229,000 – $309,500

Southern California: $212,500 – $287,500

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Design, Art/Creative, and Information Technology

Industries:
Software Development

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