Vice President, Ecommerce; Digital Product & Excellence

Position: Vice President, Ecommerce (Digital Product & Excellence)
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Knix is an award‑winning intimate apparel and active wear brand that is re‑inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest‑growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon.

We are revolutionizing the apparel industry with our best‑in‑class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose‑driven and authentic career!

The Vice President, Ecommerce (Digital Product & Experience) is the architect and commercial owner of Knix’s digital ecosystem. You will own the full digital product roadmap, UX/UI strategy, site merchandising excellence, and the integration of AI and LLM‑driven capabilities, while also carrying clear P&L accountability for the digital business.

You are equal parts product visionary, design thinker, merchandiser, and general manager. You understand that the website is our flagship store, Amazon is a critical growth and brand channel, and forecasting precision is essential to scale profitably. You obsess over clarity, conversion, and customer delight, and you hold yourself accountable to results.

This role shapes the future of Knix’s digital business, ensuring it is fast, intuitive, inspiring, and commercially explosive.

Lead the Digital Product Vision

Define and execute a multi‑year digital product strategy that elevates site performance, usability, accessibility, and customer satisfaction

Build a mobile‑first, desktop‑enabled experience that sets a new standard for apparel and lifestyle e‑commerce

Own the digital product roadmap end‑to‑end, balancing near‑term performance gains with long‑term platform innovation

Own UX/UI and Site Merchandising

Lead UX, UI, CX, and Site Merchandising to deliver frictionless navigation, high‑converting flows, and best‑in‑class product discovery

Optimize end‑to‑end customer journeys with relentless focus on speed, clarity, conversion, and brand expression

Ensure homepage, PDPs, PLPs, search, and cart/checkout are continuously refined and benchmarked against global leaders

Drive Innovation Through AI + LLMs

Integrate AI and LLM capabilities across search, personalization, site merchandising, content automation, and customer support

Champion experimentation, test rapidly, scale what wins, sunset what doesn’t

Translate emerging technologies into tangible commercial and customer impact

Strategic Planning, Forecasting & Operating Rhythm

Own digital demand forecasting in partnership with Finance, Ecommerce, and Operations, ensuring accuracy, accountability, and clear trade‑offs

Lead daily, weekly, and monthly business management cadences (“dailies”) to track performance, diagnose issues, and drive fast action

Serve as a senior leader in cross‑functional Sales & Operations Planning (S&OP), aligning demand, inventory, marketing, and site execution

Proactively identify risks and opportunities, adjusting plans to protect revenue, margin, and customer experience

P&L Ownership & Commercial Accountability

Own the digital P&L, with clear accountability for revenue, margin, conversion, and profitability

Drive performance across key levers including CVR, AOV, traffic quality, site speed, SEO/AEO, and engagement

Ensure digital product investments are tied to measurable business outcomes and return on investment

Partner closely with Finance and Analytics to translate insights into action

Amazon Accountability

Own Amazon as a strategic growth and brand channel, with full accountability for performance, profitability, and execution.

Ensure Amazon strategy is aligned with broader ecommerce, merchandising, and brand priorities, not siloed

Drive operational excellence across assortment, content, conversion, and ongoing optimization

Build and Inspire a High‑Impact Team

Lead…