Digital Marketing Director

Community Sports Partners is dedicated to creating fun and memorable experiences that bring families of our communities together. We operate across multiple locations in the USA and Canada, engaging with thousands of players each month and providing an active place to have fun, make connections, and develop a passion for a healthy and active lifestyle!

We are looking for an experienced Digital Marketing Director to lead the management and optimization of our digital advertising initiatives. With 5-8+ years of experience, the ideal candidate will have expertise in managing high-performance campaigns, optimizing budgets, and leveraging advanced tools to enhance key metrics. The successful candidate will also have the ability to analyze performance and implement effective strategies that align with our business goals.

Responsibilities

Manage and optimize paid advertising campaigns across Google Ads and Meta platforms, including search, display, shopping, and remarketing campaigns to maximize ROAS

Execute comprehensive conversion rate optimization through systematic A/B testing, heatmap analysis, and user behavior tracking to improve landing page performance

Implement and optimize technical SEO strategies, including site structure optimization, schema markup, and content optimization based on search intent

Conduct in-depth performance analysis using tools like Google Analytics, Google Tag Manager, and Data Studio to identify opportunities and optimize campaign performance

Develop and maintain tracking systems for all digital marketing initiatives, ensuring proper attribution and accurate reporting of KPIs

Lead UI/UX optimization efforts by analyzing user behavior data and implementing improvements to increase conversion rates

Monitor and optimize bidding strategies across all paid channels, including automated bidding implementation and optimization

Create and optimize campaign structure including account organization, keyword research, audience targeting, and ad copy testing

Perform regular technical audits of paid campaigns, landing pages, and website performance metrics

Generate comprehensive performance reports with actionable insights for stakeholders

Required Skills

Advanced Google Ads certification with proven experience in search, display, and shopping campaigns

Meta Ads expertise including campaign structure, targeting, and optimization

Experience with automated bidding strategies and script implementation

Advanced Google Analytics 4 proficiency

Google Tag Manager implementation and debugging

Experience with heat mapping tools (e.g., Hotjar, Crazy Egg)

Conversion tracking and attribution modeling

Working knowledge of technical SEO principles

Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog)

Understanding of HTML, CSS, and basic Java Script

Experience with A/B testing tools (Optimize, VWO, or similar)

Statistical significance analysis

User behavior analysis and heatmap interpretation

Qualifications

Bachelor's degree in Marketing, Analytics, or related field

5+ years of hands‑on experience managing large‑scale paid advertising campaigns

Proven track record of improving ROAS and conversion rates

Strong analytical and problem‑solving skills with a data‑driven approach

Experience with bid management platforms and automation tools

Strong understanding of attribution modeling and customer journey analysis

Tools Required

Google Ads & Editor

Google Analytics 4

Google Tag Manager

Meta Ads Manager

SEMrush/Ahrefs

A/B Testing Platforms

Heat Mapping Tools

Excel/Google Sheets (Advanced)

Required Metrics & Portfolio

Demonstrated history of ROAS improvement

Examples of successful A/B tests and their impact

Track record of improving conversion rates through UI/UX optimization

Portfolio of successful paid campaigns with measurable results

Benefits
Compensation is competitive based on experience.

Seniority level:
Mid‑Senior level.

Employment type:

Full‑time.

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