Director of SEO

In this role, you’ll define and lead the vision for best-in-class SEO strategies across some of the world’s most recognized brands.

As Director of SEO, you are both a strategic leader and a hands‑on innovator—able to translate the evolving search landscape into actionable opportunities for clients and the agency alike. You know how to unlock the stories found in data, and translate those stories into opportunities to meet customers wherever they’re searching. You’ll use search insights to craft data‑driven strategies that demonstrate a deep understanding of our clients’ businesses, objectives, and customers.

You’ll also develop strategic SEO roadmaps and processes to drive measurable results through content strategy, user experience, and a strong technical foundation.

You’ll play a pivotal role in expanding our SEO services and capabilities, building high‑performance teams, and helping our clients achieve toptier performance.

This is a contract role until March 30, 2026.

You Will

Lead the creation, definition, execution, and optimization of holistic search strategies

Represent the Search practice within the agency as a senior strategic thought leader, innovator, and champion for the role of search across the customer journey

Hire, manage, and grow a high‑performing team of search strategists

Serve as an integral part of the account leadership team, making recommendations on strategy and approach to drive innovation and performance

Use search data (in conjunction with other research sources) to understand user intent, drive content strategies, and identify business opportunities for clients

Pitch and implement new search projects and service offerings

Lead and implement AI Search Optimization/GEO strategies

Define success metrics and translate SEO results to business objectives

Collaborate with cross‑functional teams to incorporate SEO strategies and best practices

Deliver actionable insights and strategic recommendations to clients through insightful, visually compelling reports

Optimize social search channels (e.g. You Tube, Tik Tok) to maximize brand and content visibility across the digital landscape

Integrate paid and organic search strategies and workflows to reduce costs while maximizing key business activities

Conduct regular SEO audits and competitive analyses

Effectively convey SEO concepts and success stories in a concise and easy‑to‑understand manner

Develop frameworks and processes to systematically track and improve search performance

Define search‑driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.

Monitor, analyze, and report on search results and performance to both internal and external stakeholders

Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients (e.g. AI search, ML‑driven automation, visual search, voice search, social search, etc.)

You Have

8-10+ years of search experience, including 3+ years leading high‑performing teams

Experience leading and managing a team of SEO specialists

Excellent written and verbal communication, with strong presentation and data storytelling skills

Track record of driving measurable performance improvements

Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages), with a systematic approach that has driven measurable results and incorporates

Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.)

Experience with global brands and international SEO, including strategies for multiple regional sites, languages, etc.

Strong project management and organizational skills, with the ability to drive progress and manage multiple projects and deadlines simultaneously

Experience defining and documenting internal processes and best practices to improve SEO implementation

Deep understanding of search engine algorithms, ranking factors, SEO best practices, and technical SEO

Proficiency in third‑party SEO/SEM tools, such as SEMrush,…