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Job Description & How to Apply Below
The purpose of this role is to lead and manage the implementation and execution of SEO strategies and the day-to-day communication with clients to help achieve their goals.
Merkle Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is:
To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do.
Role Overview
We’re looking for a data-savvy, AI-aware SEO Staff Consultant to support our growing SEO team. This role is ideal for someone who understands the evolving search landscape and is eager to apply both technical and content-driven strategies to improve organic visibility and performance.
Key Responsibilities
Execute and support technical SEO audits; monitor site health, Core Web Vitals, and structured data implementation.
Conduct advanced intent-focused keyword research using industry-standard SEO tools and sources.
Develop and implement internal and external linking strategies aligned with semantic SEO and topical authority.
Collaborate cross-functionally with content, UX, analytics, and development teams to embed SEO in all digital initiatives.
Stay ahead of algorithm updates and AI search trends, including voice and visual search optimization.
Create and present performance reports using tools like Looker Data Studio and provide actionable insights based on data.
Support content optimization focusing on E‑E‑A‑T principles, entity-based SEO, and user intent.
Evaluate and test emerging SEO tools and AI technologies to improve workflow efficiency and performance.
Qualifications
Bachelor’s degree or equivalent experience in digital marketing, communications, or a related field.
2–4 years of hands‑on SEO experience (agency or in‑house).
Strong understanding of modern SEO: semantic search, structured data, Core Web Vitals, and JavaScript‑heavy websites.
Proficiency with tools like Screaming Frog, Ahrefs, Semrush, Majestic
SEO, and more for SEO workflows.
Experience with GA4, other analytics platforms such as Amplitude or Adobe, Google Search Console, and Looker Studio; familiarity with SQL or Big Query is a plus.
Comfortable working across CMS platforms (e.g., Word Press, Shopify, Contentful) and basic HTML/CSS.
Strong communication skills with the ability to explain technical concepts to non‑technical stakeholders.
Bonus:
Familiarity with AI content workflows, prompt engineering, or SEO automation tools.
Benefits
Medical, vision, and dental insurance
Life insurance
Short‑term and long‑term disability insurance
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Salary
The annual salary range for this position is $70K‑$85K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Location
Toronto
Brand
Cardinal Path
Time Type
Full time
Contract Type
Permanent
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